India at 75: Electric is now mantra for automakers

As the push for sustainability gains further momentum the world over, India’s ICE companies and startups, many of whom work with the old economy players are looking to reengineer the vehicle architecture from a sustainability perspective. For a developing country like India, where the predominant share of the personal vehicle parc is formed by two-wheelers,… Continue reading India at 75: Electric is now mantra for automakers

Honda set to launch new Activa Premium soon

Honda Motorcycle & Scooter India (HMSI) is expected to launch the Activa Premium soon, going by the fresh set of teasers that have been released on social media platforms. As the name suggests, the scooter could be the ‘Premium’ variant of the Activa 6G. It also seems like this isn’t the Activa 7G that we’d… Continue reading Honda set to launch new Activa Premium soon

INDIA@75: For cars, it was survival of the fittest

Even as India celebrates 75 years of Independence, its true potential was unleashed only in 1991 when the PV Narasimha-led government kicked off its historic economic reforms initiative.  Till then, it was just another part of the world map chugging along complacently with a minuscule presence but all that changed when liberalisation became the new… Continue reading INDIA@75: For cars, it was survival of the fittest

How the 800 reshaped mobility

The people’s car that changed the motoring landscape in India and also marked the birth of what has today evolved into being a thriving automotive industry of global recognition, was launched in December 1983. The keys to the first car rolling off the then Maruti Udyog facility in Gurgaon, Haryana, were handed over to Delhi-based… Continue reading How the 800 reshaped mobility

How Pulsar scripted Bajaj Auto’s brand focus 

It was in end-November 2001 when Bajaj Auto launched the Pulsar and has never looked back since. Positioned as the ‘Definitely Male’ motorcycle, the TV commercial showed two ecstatic nurses delirious with joy and yelling ‘It’s a boy!!’ The Pulsar was a clear differentiator in what was otherwise a predictable commuter motorcycle market. After all,… Continue reading How Pulsar scripted Bajaj Auto’s brand focus 

Tata’s Ace in the pack

When Tata Motors launched its Ace four-wheeler in 2005, there weren’t many small commercial vehicles available. It was an opportunity that Tata spotted and decided to launch, a vehicle which that would later go by the sobriquet, “Chotta Hathi”, equipped with a 700cc engine capable of producing 16hp of power and a peak torque of… Continue reading Tata’s Ace in the pack

‘I think India has lost a lot of time’

It is an overcast Thursday afternoon in Gurugram but the mood livens up when DK Jain enters the Lumax corporate office.  The Chairman Emeritus who has been part of this auto component maker’s growth story for over six decades now is in a mood to go down memory lane and recall his early days as… Continue reading ‘I think India has lost a lot of time’

M&M’s Born Electric ignites Scorpio memories 

As Mahindra & Mahindra gears up to showcase its electric lineup in the UK on Monday, industry sources say it will be “a never seen before, high decibel media campaign”.  The new product line is expected to include a coupe SUV, compact SUVs, and a midsize SUV.  Auto experts say the coupe version will preview the… Continue reading M&M’s Born Electric ignites Scorpio memories 

Ola to showcase electric car online today 

Ola Electric will unveil its luxury sports electric sedan online on Monday to coincide with India’s 75th Independence Day anniversary.  According to top sources, the company will “not display the actual prototype, but only details of its features, range and other performance aspects”. The production-ready vehicle could be showcased by the first half of 2023. … Continue reading Ola to showcase electric car online today 

India at 75: When the Japanese came calling in the 1980s

The Eighties were an action packed decade for the Indian automotive industry and in a sense heralded the first wave of reforms.  This was the time the Japanese entered the market with the focus being on two-wheelers and light commercial vehicles (LCVs). Suddenly, a host of new brands littered the landscape ranging from Honda, Suzuki,… Continue reading India at 75: When the Japanese came calling in the 1980s