AIDA servicing evolving needs of the auto industry

Since 1917, AIDA has led the metal-forming industry as the well-known manufacturer of metal-forming systems, particularly servo and mechanical presses for various applications in the global automotive and component industries, including OEMs and Tier 1 to Tier 3 suppliers. Since the founding of AIDA Greater Asia in 1989, the regional network now has seven sales… Continue reading AIDA servicing evolving needs of the auto industry

Navigating the Surge: Specialised insurance for the rise of EV fleets in India

The surge in the adoption of electric vehicles (EVs) in India is unprecedented, aligning with the global push towards sustainable practices. This shift not only impacts the automotive industry but also necessitates a re-evaluation of the insurance sector. As EV fleets proliferate on Indian roads, there is a pressing need for specialised insurance products to… Continue reading Navigating the Surge: Specialised insurance for the rise of EV fleets in India

Royal Enfield breaking stereotypes and inspiring others

Walking through the bustling and sparkling clean corridors of Royal Enfield’s Oragadam plant, one encounters over 520 women, each playing an indispensable role in the daily operations. Their dedication is matched by their expertise, driving efficiency and excellence in every task they undertake. For instance, the new Bullet assembly line has about 44 stations where… Continue reading Royal Enfield breaking stereotypes and inspiring others

KTM 250 Duke to get new blue-orange colour scheme, launch soon

The KTM 250 Duke is set to receive a new colour scheme in the coming weeks. Up until 2020, KTM models weren’t visible with any colour apart from white, black, grey, and of course, the signature orange. However, with the advent of the Gen 3 KTM Super Duke R, the Austrian marque has started adding a… Continue reading KTM 250 Duke to get new blue-orange colour scheme, launch soon

Porsche’s new paints for the Panamera and how they were made

German sportscar manufacturer Porsche has introduced a fresh colour programme for the new Panamera: Montego Blue Metallic, Ice Grey Metallic, Lugano Blue and Madeira Gold Metallic are just a few examples of the new exterior colours for the high-performance sedan. As with all colours, the paints were created over several years in a creative and… Continue reading Porsche’s new paints for the Panamera and how they were made

Holi Special: What the colour of your car says about you

Today is Holi, the festival of colours in India, which heralds the arrival of spring and marks the end of winter. It’s well known how colours play a key role in our lives, in the clothes we wear, in the choices we make and even the cars we drive. The colour of the car you… Continue reading Holi Special: What the colour of your car says about you

Holi Special: What the colour of your car says about you

Today is Holi, the festival of colours in India, which heralds the arrival of spring and marks the end of winter. It’s well known how colours play a key role in our lives, in the clothes we wear, in the choices we make and even the cars we drive. The colour of the car you… Continue reading Holi Special: What the colour of your car says about you

Consumers look beyond white, opt for more colourful cars

Consumers are opting for a pop of colour when purchasing cars, as seen in the declining trend of white coloured cars, as per data by Jato Analytics, which could be attributed to the emergence of a younger demographic, and increasing purchasing power, coupled with a wider range of colour options. According to data from Jato… Continue reading Consumers look beyond white, opt for more colourful cars

Neutral car colours reign supreme, says Axalta’s Lokender Pal Singh

With evolving consumer preferences for car colours, some colours remain timeless, says leading global coatings company’s Lokender Pal Singh. The Business Director, Refinish- South Asia and Value Line- ASEAN, Axalta, talks about why neutral colours dominate the scene and a personal favourite he would like to bring back. Edited excerpts. What is the colour trend… Continue reading Neutral car colours reign supreme, says Axalta’s Lokender Pal Singh

‘Today, people’s choice of car colour is a reflection of their personality,’: Shashank Srivastava

Over the years, a car has evolved from being just a mode of transport to being an extension of the consumer’s personality. Shashank Srivastava, Senior Executive Officer, Sales and Marketing at Maruti Suzuki, takes us through the evolving trend of colours over the years and what they have come to signify.  In the case of… Continue reading ‘Today, people’s choice of car colour is a reflection of their personality,’: Shashank Srivastava