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Land Rover Cancels Range Rover SV Coupe

31 Jan 2019, 9:16 UTC ·
by Mircea Panait

Home > News > Car Profile

Revealed in March 2018 at the Geneva Motor Show, the SV Coupe is SUV royalty even for Range Rover. But the three-door luxobarge with frameless doors has been discontinued despite the fact Land Rover has been testing the SV Coupe both on the road and at the Nurburgring Nordschleife.
28 photosPart of the reason has something to do with the starting price. £240,000 from the get-go and 575 ponies might seem too much for too little, but the 999-vehicle production run does ensure exclusivity. On the flip side, Land Rover had to develop a different stamping process for the SV Coupe.
A statement from Land Rover – published by Autocar.co.uk – informs that the British automaker has taken the difficult decision “to inform our customers that the Range Rover SV Coupe will not proceed into production.” Looking at the bigger picture, that’s money down the drain right there!
“Land Rover is focusing its resources and investment on the next generation of world-class products,” including all-new platforms and electrification ranging from mild- to hybrid, plug-in hybrid, and electric vehicles. Nevertheless, the Special Vehicle Operations division has nothing to do because of this unexpected announcement.
“SVO is continuing to develop exciting cars that push the boundaries of luxury, performance, and capability.” As much as the British automaker tries to sugarcoat this matter, Special Vehicle Operations was looking forward to introducing the SV Coupe as the first nameplate to be manufactured from the ground up at the Technical Center in Coventry.
Their latest product is the XE SV Project 8, a compact executive sedan with 600 ponies from the 5.0-liter supercharged V8 that develops 575 horsepower in the F-Type SVR. The go-faster model is limited to 300 examples of the breed, which makes it more common than the F-Type Project 7 (250 units delivered worldwide).
Instead of an ending note, think for a moment about the competitors of the Range Rover SV Coupe. There’s the Bentley Bentayga, Lamborghini Urus, Rolls-Royce Cullinan, and plenty more in the pipeline, including the Ferrari Purosangue. Although Land Rover didn’t specify it, we have a sneaking suspicion the SV Coupe was too late to the party.

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LAND ROVER models:LAND ROVER Range Rover Sport HST Medium SUVLAND ROVER Range Rover Evoque Large SUVLAND ROVER SV COUPE Large SUVLAND ROVER Defender 90 Works V8 Medium SUVLAND ROVER Range Rover Hybrid Large SUVAll LAND ROVER models

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More on this:1 2020 Land Rover Defender Interior Leaked, PR Officer Isn’t Happy2 Range Rover Velar SVAutobiography Dynamic Edition Comes With V8 Power3 Land Rover Cancels Range Rover SV Coupe4 Future Cars to Project Direction of Travel on the Road to Warn Pedestrians5 Prince Philip Apologizes For Crash, Insists He’s a Competent Driver at 97

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Land Rover Cancels Discovery SVX Too

15 Feb 2019, 11:05 UTC ·
by Mircea Panait

Home > News > Car Profile

Before the exposé of the Defender’s interior, Land Rover proved that it’s struggling to make ends meet by announcing the Range Rover SV Coupe wouldn’t go into production. No credible explanation has been given, but that’s just the tip of the iceberg.
32 photosNot even a month later, Land Rover confirmed the Discovery SVX had been canceled too. This is the biggest bummer one could expect, more so if you remember the Discovery SVX is the only one packing the supercharged V8.
Revealed at the 2017 Frankfurt Motor Show and developed by Special Vehicle Operations, the off-road leviathan embodies what the Discovery should’ve been from the get-go. Some people might argue that Land Rover is better off focusing on the models that matter, but on the other hand, the pre-tax loss for Q4 2018 reveals a different story.
Jaguar Land Rover lost £3.4 billion in the fourth quarter of 2018, including a £3.1 billion charge adjusting the value of the automaker’s capitalized investments. In this quarter, worldwide sales were down 9,845 vehicles compared to the three-month period of 2017.
Autocar.co.uk highlights “the firm would still be pushing ahead with the SVX badge in the future, on unspecified models.” Last time we’ve heard something on the subject, SVO suggested the I-Pace electric crossover would be a-OK in SVX, SVA, and SVX flavors.
The Special Vehicle Operations recently lost Wayne Burgess, design boss of the division. Chinese automaker Geely snatched him at the beginning of February 2019, ending an 18-year spell at Jaguar Land Rover.
With 518 horsepower (525 PS) on tap, lots of off-road hardware, and bespoke touches inside, the Discovery SVX would cost in the ballpark of £100,000 if Land Rover were to build it. The SVD6 starts at £57,005 in the United Kingdom, and the HSE Luxury hikes up the price to £70,405 before options.
By comparison, the Range Rover SV Coupe should’ve cost £240,000 and feature 575 PS (567 horsepower) from the higher-output version of the supercharged V8. In the Jaguar XE SV Project 8, the eight-cylinder blunderbuss develops 600 PS (592 horsepower).

click to load Disqus comments for this storyThis enables Disqus, Inc. to process some of your data.

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LAND ROVER models:LAND ROVER Range Rover Sport HST Medium SUVLAND ROVER Range Rover Evoque Large SUVLAND ROVER SV COUPE Large SUVLAND ROVER Defender 90 Works V8 Medium SUVLAND ROVER Range Rover Hybrid Large SUVAll LAND ROVER models

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