Martijn Lammers — Co-founder and CSO
We think of the 20th century as the years that granted mobility to everyone. If you think about it, though, driving didn’t actually change much after it moved from plaything of the wealthy to middle-class signifier. Your car may have more gadgets and better steering, but your driving experience isn’t that different from your parents’ or grandparents’. You face the same obstacles and deal with the same logistics.
We don’t even notice tracking the status of our gas tank, but many motorists can’t picture going on holiday in an electric car
The steady rise of electric vehicles since the turn of the 21st century has started to change that. We’re not just thinking about how we can fight our addiction to fossil fuels; we’re starting to imagine how the whole experience of driving and car ownership could be different.
The hitch in this growing popularity is the sense of an entirely new type of planning. We don’t even notice tracking the status ..
