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Automobili Lamborghini Sets Another Record in 2016

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Turnover increases by 4% to 906 Mio. EuroWorldwide sales grow for sixth consecutive year to 3,457 unitsSustained, profitable growth path evidencedUpcoming Super SUV Urus will double production capacity and creates new jobs Optimistic outlook for the companySant’Agata Bolognese, 15 March 2017 – In Fiscal Year 2016 (31.12.2016), Automobili Lamborghini S.p.A. achieved new historic landmarks. The Italian super sports car brand from Sant’Agata Bolognese increased worldwide sales by seven per cent from 3,245 to 3,457 units. Thus, sales grew for the sixth consecutive year.
Turnover exceeded 900 Mio. Euros for the first time and increased from 872 Mio. Euro to 906 Mio. Euro (+4%). This increase is reflected also in the positive operating result, confirming the solidity of the growth path. In preparation for the market launch of the third model line, the Super SUV Urus, in 2018 Lamborghini continues its strategic investments. The total headcount increased from 1,298 to 1,415 during 2016.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini comments: “Lamborghini realized another record year and we are once more outperforming our planned figures. In the face of the biggest expansion in our company’s long history, in the build-up of our product portfolio, our development and production capacities, we are introducing fascinating new products, creating new jobs and increasing our profitability. All of this could not have been done without our excellent team that deserves all the credit.”
All major sales regions EMEA (Europe, Middle East, Africa), America and Asia Pacific set new records and contributed to the sales growth. The USA remain the largest single market with 1,250 units sold.
Thanks to the Huracán model the year 2016 has been the most successful yet in Lamborghini’s history for V10 sales. A total of 2,353 units (up from 2,242 in 2015) of the Huracán Coupé and Spyder were delivered to customers. The twelve-cylinder model Aventador increased from 1,003 units in 2015 to 1,104 units in 2016.
In 2016, five new models were launched. The Centenario Coupé and the Centenario Roadster were presented as a limited series in memory of the anniversary of company founder Ferruccio Lamborghini. Other special series included the Huracán Avio and the Aventador Miura Homage, which was conceived in celebration of the fiftieth anniversary of the Miura, the ancestor of all Lamborghini V12 super sports cars. The new Lamborghini Huracán Rear Wheel Drive Spyder was launched to the market at the Los Angeles Auto Show in November. At the end of 2016 the new Aventador S was presented.
Positive and convincing outlook while preparing for a new era
After a long upturn and extensive strategic preparation for further growth Lamborghini maintains a confident outlook for the current year. Starting from 2018, the Lamborghini SUV Urus will be the third model in Lamborghini’s product range. Delivering additional growth and significant opportunities across the marque, it will also determine a substantial increase in the production capacity of the Sant’ Agata Bolognese factory. The production facilities will increase from 80,000 to 150,000 m2 and the production capacity will double to 7,000 units per year.

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Automobili Lamborghini Sets Another Record in 2016

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Automobili Lamborghini achieves another record year: 3,457 cars delivered to customers in 2016

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Lamborghini increases worldwide sales by 7% from 3,245 to 3,457 deliveriesLamborghini sales grow for sixth consecutive yearUSA confirms its position as largest single market Historic sales record for the V10 model HuracánRecord sales performance across all major regions: EMEA, America and Asia PacificSant'Agata Bolognese, 9 January 2017 – In Fiscal Year 2016 (1 Jan – 31 Dec), Automobili Lamborghini S.p.A. set another historic sales record. With 3,457 cars delivered to customers around the world, the Italian super sports car producer surpassed the 3,400 units mark for the first time. This marks a new milestone not only for sales, but also for brand and product.
“In 2016 Lamborghini has proven to be in excellent shape. The company delivered another record year in terms of sales and continued to outperform key business objectives.* This new all-time high is once more confirming the substance and sustainability of our brand, product and commercial strategy. This is a real team achievement and it is all the more remarkable as we are at the same time preparing not only for new models in our super sports car range, but for a company-wide quantum leap in our product portfolio – the third model line,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A.
With 135 dealers serving 50 countries, worldwide deliveries to customers increased from 3,245 to 3,457 units in 2016. This represents a sales growth of 7% compared to the previous year. With a continuous sales growth in the last six years it also represents more than 2.6 times the sales of the year 2010.
Lamborghini is a global brand and sales distribution is well-balanced among the three regions, which each account for approximately one third of global sales. All major regions EMEA (Europe, Middle East, Africa), America and Asia Pacific set new records and contributed to the sales growth.
With 1,041 units the USA remains the largest single market, followed by Japan, UK, Germany, Canada, the Middle East and China.
Thanks to the Huracán model the year 2016 has been the most successful yet in Lamborghini's history for V10 sales. A total of 2,353 units (up from 2,242 in 2015) of the Huracán Coupé and Spyder have been delivered to customers.
The twelve-cylinder model Aventador increased from 1,003 units in 2015 to 1,104 units in 2016 and underlined its success with the 6,000th unit produced in December 2016.
New Models 2016
Following the unveiling of the Lamborghini Centenario Coupé at the Geneva Motor Show 2016, Lamborghini presented the open version of the one-off series – the Centenario Roadster – in August 2016 at the Monterey Car Week. Only 20 units each of the coupe and roadster models are being built, for delivery from 2017. The car celebrates the centenary of founder Ferruccio Lamborghini's birth.
Another model making its first appearance at the start of 2016 was the special series Huracán Avio, available in a limited edition of 250 vehicles and delivered from summer 2016.
In June 2016 Lamborghini presented the Aventador Miura Homage. To mark the 50th anniversary of the Miura – the forerunner of all Lamborghini V12 super sports cars – 50 units of this special series Aventador Coupé are being built.
In November 2016 at the Los Angeles Auto Show the Lamborghini Huracán Rear Wheel Drive Spyder was launched to the market.
In December 2016 the new Lamborghini Aventador S was announced. It is characterized by new aerodynamic design, redeveloped suspension including the new four-wheel steering system, increased power (now 740 hp) and new driving dynamics. The 'S' is the suffix of previous enhanced Lamborghini models and defines a new benchmark for the V12 Lamborghini.
Lamborghini Motorsport 2016
Lamborghini Squadra Corse, the motorsport department, also marked new highs in participants and competition success.
The Lamborghini Super Trofeo one-make series in three continents (Europe, Asia and America) produced grids of more than 80 Huracán Super Trofeos on average, and 150 more drivers worldwide than 2015. For the beginning of 2017 a new Middle East series is planned in Abu Dhabi and Dubai.
The Lamborghini GT3 series attracted more than 40 cars from customer teams racing worldwide. Lamborghini teams won 18 overall races with 22 pole positions and a total of 52 podium finishes. In both the GT Asia Series and International GT Open 2016 Lamborghini teams won the championship.
Third model in 2018 – Lamborghini prepares for a new era
Starting in 2018, the Lamborghini SUV Urus will be the third model in Lamborghini's product range. Delivering additional growth and significant opportunities across the marque, it will also determine a substantial increase in the production capacity of the factory. The new facilities in Sant'Agata Bolognese will be completed within 2017.
Lamborghini Miura 50th anniversary
The year 2016 featured the celebrations of the Miura's 50th anniversary. With its heritage department Lamborghini PoloStorico, the company illustrated its scope of expertise in restoring and certifying several classic Lamborghini models. Events scheduled throughout the year included top international Concours d'Elegance (such as Goodwood Festival of Speed, Salon Privè, Villa d'Este, Pebble Beach, Amlia Island and Swiss Concourse d'Elegance) and an Italian tour held in June with 20 Miuras coming from all over the world to take part.

*(Press information containing the major Lamborghini business figures for the fiscal year 2016 will be published in March 2017)

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Automobili Lamborghini segna un altro anno record: 3.457 vetture consegnate nel 2016

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