An exhibition dedicated to Ayrton Senna inaugurated at the Lamborghini Museum at Sant’Agata Bolognese

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Sant’Agata Bolognese, 12 April, 2017 – Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, inaugurated the Ayrton Senna exhibition at the Lamborghini Museum in Sant’Agata Bolognese.
The event welcomed the participation of Ercole Colombo and Giorgio Terruzzi, curators of the photographic record, and Mauro Forghieri and Daniele Audetto, who attended the test drive in 1993 when Senna drove a McLaren fitted with a Lamborghini engine on the Estoril circuit.
Every race car ever driven by the Brazilian champion is on display, from his debut outing to his tragic accident, heightening the appeal of the “Ayrton Senna. The last night” photography exhibition. The cars on display include the white MP4/8, identical to the one tested at Estoril, along with its engine.
The exhibition is open daily from 12 April to 9 October, including Sundays, from 9.30 am to 7 pm, and runs alongside the Lamborghini Museum’s permanent collection.

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An exhibition dedicated to Ayrton Senna inaugurated at the Lamborghini Museum at Sant'Agata Bolognese

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Inaugurata la mostra su Ayrton Senna al Museo Lamborghini di Sant'Agata Bolognese

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Ayrton Senna und sein Mythos – Ausstellungseröffnung im Lamborghini Museum in Sant'Agata Bolognese

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Paolo Poma appointed new CFO of Automobili Lamborghini

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Sant’Agata Bolognese, 12 June 2017 – Automobili Lamborghini has appointed Paolo Poma as Chief Financial Officer and Managing Director. He will join the team led by Chairman and Chief Executive Officer, Stefano Domenicali, effective immediately.
In his new role, Paolo Poma will be responsible for finance, administration and control, IT, legal affairs, compliance and risk management. Poma will be taking over from Werner Neuhold, who has been appointed Chief Compliance Officer (CCO) at AUDI AG.
Born in Bergamo on 22 June 1966, Poma received his degree in Engineering Management from the Polytechnic University of Milan. He began his career in the construction sector, where he worked in operations, then went on to earn his Master’s in Business Administration from the SDA Bocconi School of Management.
In 2000 he went to work for McKinsey & Co. in Milan and, after two years, was appointed Director of Planning and M&A for Ducati. In 2005, he took over the same position at the Tenaris Group in Buenos Aires.
In 2007, he returned to Ducati, where he filled various finance roles with increasing levels of responsibility, until his appointment as CFO in 2011.
Following Ducati’s acquisition by the VW Group in 2012, he guided the company through its integration into the group and, in 2015, he was appointed Chief Financial Officer and Managing Director of Volkswagen Group Italia, from where he has joined Lamborghini.

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Paolo Poma appointed new CFO of Automobili Lamborghini

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Paolo Poma nuovo CFO di Automobili Lamborghini

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Paolo Poma neuer CFO von Automobili Lamborghini

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Automobili Lamborghini Starts Bioengineering Carbon Fiber composite Study in Collaboration with Houston Methodist Research Institute

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Mauro Ferrari, Ph.D., visiting Sant’Agata Bolognese
Sant’Agata Bolognese/Houston (USA), 30 May 2017 – Automobili Lamborghini is collaborating with Houston Methodist Research Institute, to share its expertise in the study of carbon fiber composite materials.
The ongoing research project is focused on a biocompatibility study of composite materials to be used mainly in prosthetic implants, but also in subcutaneous devices. The aim is to identify new materials that are lighter, better tolerated by the human body, and more resistant over time than those currently used in the medical field.
Mauro Ferrari, Ph.D., President and CEO of the Houston Methodist Research Institute, was welcomed in Sant’Agata Bolognese by Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini.
Mauro Ferrari is an Italian scientist engaged mainly in nanotechnology research and in the field of applied bioengineering in medicine.
Automobili Lamborghini is a leader in the research and production of carbon fiber composite materials, and the Advanced Composite Lightweight Structures Department of Research & Development provides its experience not only in the automotive field but also in other sectors including biomedical.
In addition to Houston Methodist Research Institute, Lamborghini collaborates in Italy, on this and other research projects, with the Occupational Medicine Unit of Bologna University Hospital Authority St. Orsola-Malpighi Polyclinic (Prof. F.S. Violante, Dr. M.C. Nucci, Dr. V. Lodi), the Neurosurgery of IRCCS Institute of Neurological Sciences of Bologna (Dr. C. Sturiale, Dr. N. Acciarri), the Neurosurgery Humanitas University Rozzano-Milano (Prof F. Servadei), the CNR Institute of Neuroscience and Humanitas (Prof. M. Matteoli, Dr. M.L. Malosio) and IRCSS Rizzoli Orthopedic Institute of Bologna (Dr. S. Boriani, Dr. M. Girolami, Dr. M. Fini).

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Automobili Lamborghini starts bioengineering carbon fiber composite study in collaboration with Houston Methodist Resear

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Automobili Lamborghini startet mit dem Methodist Houston Research Institute medizinisches Forschungsprojekt über Carbonf

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Automobili Lamborghini avvia con il Houston Methodist Research Institute una collaborazione per lo studio dei materiali

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Lamborghini Terzo Millennio: A Future Vision and Dream Based on the Collaboration with MIT

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Sant’Agata Bolognese/Cambridge (MA), 7 November 2017 – Automobili Lamborghini in collaboration with two laboratories of the Massachusetts Institute of Technology marks the first steps of a possible future Lamborghini electric super sports car.
On the occasion of this announcement Lamborghini presents the new design concept “Lamborghini of the Terzo Millennio”. The concept physically imagines design and technology theories of tomorrow, while sustaining the visual intrigue, breath-taking performance and, most importantly, the visceral emotion found in every dimension of a Lamborghini. It is made for future super sports car enthusiasts.
The technological goal of the project is to enable Lamborghini to address the future of the super sports car in five different dimensions: energy storage systems, innovative materials, propulsion system, visionary design, and emotion.
The first two dimensions are conceived together with the two laboratories at the Massachusetts Institute of Technology: the “Dinca Research Lab”, led by Prof. Mircea Dinca, Department of Chemistry and the “Mechanosynthesis Group”, led by Prof. Anastasios John Hart, Department of Mechanical Engineering. The collaboration is substantially financed by Automobili Lamborghini and intended to lead to radical innovation in energy storage systems technology and material science.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, says: “Exactly one year ago we have signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology which marked the start of a collaboration between two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
Collaborating with MIT for our R&D department is an exceptional opportunity to do what Lamborghini has always been very good at: rewriting the rules on super sports cars. Now we are presenting an exciting and progressive concept car. We are inspired by embracing what is impossible today to craft the realities of tomorrow: Lamborghini must always create the dreams of the next generation.”
Energy Storage SystemsThe strategy of creating super sports cars with uncompromising performance generates Lamborghini’s motivation to revolutionize the approach to energy storage, moving away from conventional batteries and investigating the potential of supercapacitors to equip the Terzo Millennio.
This is in line with the application of low voltage supercapacitors in the V12 Aventador, which started five years ago. The next logical step is the development of a storage system able to deliver high peak power and regenerate kinetic energy with very limited influence from aging and cycling during the vehicle’s life, and with the ability to symmetrically release and harvest electric power. Thus, the collaboration with Prof. Mircea Dinca is aiming to overcome the limits of today’s technology and close the gap on conventional batteries’ energy density while preserving the high power, symmetrical behavior and the very long lifecycle related to supercapacitor technology.
Prof. Dinca says: “The new Lamborghini collaboration allows us to be ambitious and think outside the box in designing new materials that answer energy storage challenges for the demands of an electric sport vehicle. We look forward to teaming up with their engineers and work on this exciting project”.
Innovative materialsTo support this revolution in energy storage systems, materials and their functions have to change, too. Lamborghini aims to further develop its leadership in the design and production of carbon fiber structures and parts, enhancing its ability to develop features and functions that take lightweight materials to the next level.
For this reason, the cooperation with Prof. John Hart will investigate the new manufacturing routes for carbon fiber materials constituting the bodyshell of the Terzo Millennio, which will also act as an accumulator for energy storage and enable the complete body of the car to be used as a storage system. Prof. Hart says, “we are thrilled to combine our expertise in advanced materials and manufacturing with the vision and support of Automobili Lamborghini, and to realize new concepts that will shape the future of transportation.”
The project also aims to combine the technology to continuously monitor the whole carbon fiber structure, both visible and invisible, with the concept of “self-healing”: the target is to provide the Terzo Millennio with the ability to conduct its own health monitoring to detect cracks and damages in its substructure derived from accidents. In this case a self-repairing process starts via micro-channels filled with healing chemistries, reducing to zero the risks of small cracks propagating further in the carbon fiber structure. This allows further weight reduction with increased use of carbon fiber or the application of CFK to high-fatigue parts.
Propulsion SystemThe energy storage system goes hand-in hand with performance: each wheel incorporates an integrated electric engine, perpetuating the commitment to four-wheel drive and in the meantime harvesting the opportunities provided by electric motors: high torque, reversibility, and the possibility of moving energy by wire. The Terzo Millennio therefore also embodies the first steps for Lamborghini to go in the direction of creating a “Lamborghini Electric”. Moving the electric motors into the wheels has another positive effect: freedom for designers and aerodynamicists.
DesignThe Terzo Millenio is the visionary outcome conceived by the Lamborghini Centro Stile to express future design elements, taking into account the radical changes in technology and anticipating elements of forthcoming Lamborghini design. An example for a very strong statement is the evolution and further development of the Lamborghini typical Y-signature in the front and rear lights.
As a result of the change in technologies the design can be a radical expression of aerodynamic supremacy, based around an entirely new architecture, totally dedicated to perfecting airflow. A highly advanced monocoque based on Lamborghini’s Forged Composite technology can be modelled, containing only the energy accumulation system and driver’s and co-driver’s seats, inspired by race cars.
EmotionFundamental to a Lamborghini hypercar of the future is sustaining the emotion of driving a Lamborghini, and an immersive driver experience. The responsiveness of the electric motors, the four-wheel torque control and the dynamic body control system will enhance the driver’s experience, projecting it into the third millennium. Finally, the consequent aerodynamics and innovative lightweight approach will result in a new dimension of longitudinal as well as lateral dynamics, in this combination until today unknown from electrified cars.
The Terzo Millenio’s virtual cockpit allows more than travelling the highways of a future world: its Piloted Driving simulation allows the driver to be taken around a track such as Imola by a virtual expert before the driver takes over to feel like a ‘pilot’ himself, experiencing the real car and circuit while following the virtual ghost car.

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Lamborghini Terzo Millennio: A Future Vision and Dream Based on the Collaboration with MIT

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La Lamborghini Terzo Millennio: un sogno e una visione del futuro basati sulla collaborazione con il MIT

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Lamborghini Terzo Millennio: Zukunftsvision und Traum in Zusammenarbeit mit dem MIT

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Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

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Lamborghini eröffnet Ad Personam Studio in Sant'Agata Bolognese

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Lamborghini presenta l’Ad Personam Studio Una nuova area dedicata al programma di personalizzazione

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Raphael Richmond

Raphael Richmond leads Ford Motor Company’s Corporate Compliance Office, whose mission is to promote and preserve Ford’s culture of ethics and compliance within its dynamic global business. Prior to taking on this leadership role as Ford’s Global Director of Compliance, Ms. Richmond worked with Ford’s executive team to ensure legal compliance with corporate financial disclosures,… Continue reading Raphael Richmond

Careem’s co-founder Mudassir Sheikha speaking at RISE in Hong Kong

RISE is the largest tech conference in Asia and brings speakers from the world’s biggest companies, most exciting startups, media and investors to their annual meeting in Hong Kong. Over 14,000 people from 90 countries gathered this month and Careem’s co-founder Mudassir Sheikha was one of the key speakers.

Mudassir spoke about the biggest mistake he’s made; the importance of hiring people who are super ambitious; why Careem doesn’t have employees and the two things that startups in the Middle East really struggle with.

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Key people from Careem are regularly being asked to speak at events, such is the interest in what we are doing. Last month Junaid Iqbal, Managing Director of Careem Pakistan, gave a TEDx talk on the philosophy on knowing that you know nothing.

For more on the RISE click here.