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New Lamborghini SUV: Production in Sant’Agata Bolognese and Investment of Hundreds of Millions of Euros

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Lamborghini prepares for a new era
Automobili Lamborghini announces a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018. A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing Auto Show.
The new vehicle will be produced in Sant'Agata Bolognese and will herald additional growth and significant opportunities across the marque with the expansion of the product range. It will also determine a substantial increase in the production capacity of the factory. Over the lifecycle of the new vehicle the company will invest hundreds of millions of Euros.
The project will be realized due to the joint commitment of several parties involved, including Volkswagen Group with AUDI AG as Lamborghini shareholder, the Italian Ministry of Economic Development, Invitalia (Italian national agency for inward investments and economic development), Emilia Romagna Region, the Union Representatives and the entire Automobili Lamborghini team.
Automobili Lamborghini President and CEO Stephan Winkelmann declares: “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.”
He adds: “The new SUV will be made in Sant'Agata Bolognese, demonstrating our committment to safeguarding the values of 'Made in Italy' worldwide.”
Production of the new Lamborghini SUV in Sant'Agata Bolognese will see significant development of the factory site, increasing from the current 80,000 square meters to an area covering ca. 150,000 square meters. The project will include the construction of the new facilities, such as a new production line, warehousing and enlargement of the R&D department. The addition of a third model line will also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources: Lamborghini intends to hire 500 new employees.

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New Lamborghini SUV: Production in Sant'Agata Bolognese and Investment of Hundreds of Millions of Euros

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Nuovo SUV Lamborghini: produzione a Sant'Agata Bolognese e investimenti per centinaia di milioni di Euro

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Nuovo SUV Lamborghini: produzione a Sant'Agata Bolognese e investimenti per centinaia di milioni di Euro

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Lamborghini relaunches Restoration Center: “Lamborghini Polo Storico” provides unique knowledge and guaranteed authenticity for classic Lamborghini cars

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Automobili Lamborghini is re-launching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability ofn umerous genuine spare parts for all historical Lamborghini models.
With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company. For instance, Lamborghini Polo Storico offers this documentation on paper, but will be accessible in a digitalized version for all owners and fans of Lamborghini classic cars as wellas for journalists, writers and researchers.
Another important pillar of the Lamborghini Polo Storico is its expanding heritage services. The Lamborghini customer can benefit from a unique service that allows him to preserve, maintain and restore his vehicle to its original features using exclusively original spare parts. The deep knowledgeof the Lamborghini Polo Storico experts in combination with high quality standards allow a fully authentic and professional restoration. Not only the materials, but also the methods and processes of the restoration are as close as possible to the original. Thanks to original spare parts and the unique techniques applied, classic car owners can now use the resources of Automobili Lamborghini to put their classic car back on the road in the best possible condition and integrity.
Furthermore Lamborghini Polo Storico provides various certification forLamborghini classic cars. Customers can have the originality of the components of their historic car checked by a technical committee which, if compliant, will then issue the certificate. With this documentation,L amborghini Polo Storico helps protect the value of Lamborghini classic cars and provides the market with vehicle authentication.

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Lamborghini Updates Ad Personam Personalization Program

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Sant'Agata Bolognese, Italy, 25 February 2014 – Automobili Lamborghini will present its renewed Ad Personam program at the 2014 Geneva Motor Show – the personalization program which allows clients to create their own made-toorder Lamborghini. Currently available for the Aventador range, it will soon be extended to the Huracán.
The new options increase the ability to commission a new Lamborghini right down to the smallest details. Passenger compartment color combinations have been increased, with an expanded choice of leather and Alcantara® colors, as well as the range of colors for floormats and seatbelts. New dual-color exterior paint and livery possibilities are also offered.
Ad Personam boasts a range of new materials: from semi-aniline leather, among the highest quality leathers available on the market with its soft touch and natural look, to the most innovative and high-tech materials, such as Forged Composite, a Lamborghini patented carbon-fiber material offered for the hard top interior and exterior details of the Aventador.
The program also extends to the most extreme levels of personalization: from hand-stitched seat emblems and monograms inside the passenger compartment, right through to requests for custom colors, all while maintaining the manufacturer's strict quality and design standards.
Customers taking advantage of the Ad Personam program can also configure their vehicles directly at the Lamborghini plant in Sant'Agata Bolognese, Italy, assisted by a dedicated specialist who ensures that the vehicle produced is not only unique, but fits in with the Lamborghini brand and traditions.
A concrete example of the infinite range of combinations offered by Ad Personam is the special Aventador Roadster displayed at the next Geneva Motor Show. The vehicle has a range of high customizations to both its interior and exterior: it is the first vehicle with Forged Composite inserts on the front spoiler, air intake, rear spoiler; and, in the interior, on the door sills, instrument cluster cover, infotainment controls and screen trim.
The mirrors and transparent engine hood details have been further personalized with the choice of a matt silver paint instead of black. Even the bodywork color is Ad Personam, a shimmering blue (Blue Sideris) matching the dual-color rims and the Forged Composite roof with blue highlights and special Y-shaped livery.
A further refinement for those visiting the Geneva Motor Show is the creation of the Ad Personam Studio. The Studio is a fully-functional and highly-exclusive design studio where customers are assisted in the process of creating their very own, made-to-order Lamborghini Aventador. The procedure of defining the new vehicle's specification is further aided by color and material samples and by a car configurator, which gives a preview of the result on the finished vehicle.

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