Lamborghini Track and Play

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Track and Play is a product from Accessori Originali Automobili Lamborghini's sport range, developed by After Sales in collaboration with R&D. Track and Play is comprised of an App for iOS and a control unit on the super sports car. Once a smartphone is connected via WiFi to the central unit, the driver of a Lamborghini Aventador or Huracán can record their personal performance on track, using any of the many pre-uploaded tracks or a new track created by the driver. The App can collect and analyze all the telemetric data, synchronized with the video footage.

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A milestone for Automobili Lamborghini: 2,000 Aventadors produced

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Sant'Agata Bolognese, 6 June 2013 – The Lamborghini Aventador LP 700-4 achieved an important milestone in its history, with the 2,000th vehicle produced. The Nero Nemesis car, chassis number 2,000, rolled off the assembly line destined for the United States.
Its owner, Thaddeus Arroyo, Chief Intelligence Officer for AT&T, is a highly ranked U.S. executive and a passionate Lamborghini customer, who already owns a Lamborghini Gallardo LP 550-2 Spyder.
Following a test drive of the Aventador LP 700-4 during a Lamborghini event in Palm Beach, he was immediately impressed by the extraordinary performance of the car to the point that he decided to purchase it.
The Sant' Agata Bolognese plant's productivity has noticeably increased for the Aventador LP 700-4 compared to the previous flagship model: Murcielago took four years and half before the 2,000th example rolled off the assembly line. Launched in 2001, the Murcielago reached the 2,000-vehicle milestone in March 2006. The Aventador has reached this milestone in just over two years, with production currently of nearly five cars per day.
In 2013 the Aventador LP 700-4 Roadster, the most extraordinary open top super sports car, joined the successful coupe. Initial pre-order expectations for this model have been exceeded and the order bank for both versions covers more than one year.

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A milestone for Automobili Lamborghini: 2,000 Aventadors produced

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The New Automobili Lamborghini Website Reserved for the Media

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As of today, the new Automobili Lamborghini Media Website is online at http://media.lamborghini.com
The main new features of the site, which has a new look and updated graphics, are its ease of access from any PC, smartphone or tablet; a new, simple and precise navigation structure, which allows all contents to be viewed with a single click; and a search function which allows searches to be refined with customized parameters.
Text, photos and videos can be viewed in real time, shared on the main social networks, or downloaded. The videos, specifically, are available in standard versions both in PAL and NTSC formats as well as WEB and HD versions. The interior of the site has also been reorganized – it is divided into intuitive sections with the possibility to search for multimedia content (photos and videos) across all of them by using the “Multimedia Library” function. There are four main sections, which are in turn divided into subsections:
CORPORATE: This section provides information on everything about Lamborghini – news, history, management biographies, sustainability projects and events.
PRODUCT: This section offers detailed information on every model produced by Lamborghini from 1963 to the present day, listed by current models, limited editions, concepts, and historic models.
SQUADRA CORSE: The main news and results from the Lamborghini Blancpain Super Trofeo single-brand racing championship, divided into the three Europe, Asia and North America series, as well as an overview of the GT3 class championships.
COLLEZIONE AUTOMOBILI LAMBORGHINI: This section provides all the latest news on the House ofthe Raging Bull's fashion and accessories line.
The Home Page also provides direct access to Automobili Lamborghini's official website, with amonthly average of 1.5 million visitors, and our social network profiles, in particular our Facebook page, followed by over 6.5 million fans, and Twitter profile, with around 400,000 followers. On the occasion of the Geneva Motor Show, a live streaming feed of the press conference and world premiere unveiling of the Lamborghini Huracán LP 610-4 will be available at 8 a.m. on March 4th, while the videos and photos will be available for download on the media website.
This website is reserved for media professionals, representing the next step in Lamborghini's digital strategy.

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