Category: Automotive

24.

April 2018

Beijing

Press Contact for this Press Release (2)

Willem Spelten

Head of international Brand & smart Product Communications

willem.spelten@daimler.com

Tel: +49 (0)711 17-75847

Fax: +49 (0)711 17-79099473

Lars Zeppenfeld

Manager Communications Design

lars.zeppenfeld@daimler.com

Tel: +49 (0)711 17-75834

Fax: +49 (0)711 17-91437

At “Auto China 2018” in Beijing Mercedes-Benz is presenting the Vision Mercedes-Maybach Ultimate Luxury. The design of the crossover combines the strengths of an exclusive high-end saloon and of an SUV, for example the athletic appearance and the raised seat position, and follows the design philosophy of Sensual Purity. In order to make the ultimate in luxury and the essence of the brand experienceable holistically, the designers have developed a matching home environment which radiates luxury and cultivated refinement. Like the Mercedes-Maybach vehicles the elaborately styled one-off pieces of furniture presented as part of Auto China set new benchmarks in the luxury segment and meet the most discerning standards with regard to design, material and hand-craftsmanship.
The ultimate luxury experience describes a mixture of refined beauty, discerning aesthetics, high tech and charm. Something very special is showcased for one sublime moment. This is not about wallowing in the past, but about forward-looking enhancement and refinement.
“Our brand experience of the ultimate luxury is evident in the exclusive lounge furniture collection in the form of fine materials in the colours rosé gold, white and silk beige”, says Gorden Wagener, Chief Design Officer of Daimler AG. “Their sensuousness and pure refinement create a timeless aesthetic for Mercedes-Maybach, our brand for the ultimate in luxury.”
The sofa as a star
The collection comprises two pieces of lounge furniture, a two- and a three-seater. The Mercedes-Benz designers have created a coffee table and an occasional table. Inviting lounge chairs on which to relax complete the ensemble alongside planters and coordinating lamps.
All the pieces of furniture follow the same design idiom. With their distinctive shape, the clear silhouette and the attractive surface they convey the design philosophy of Sensual Purity to non-automotive objects. The star of the collection is the sofa, which was designed as a two- and three-seater. The pristine crystal white leather cushion has a high-gloss-polished rosé gold frame. Metal and leather are strictly, precisely separated from one another by painstaking attention to detail.
All the pieces of furniture sport the same mixture of materials and are radiant in white leather and in electroplated rosé gold metal. Contrasts of colours and materials come courtesy of the glove-soft white nappa leather which is also predominant in the interior of the show car and stands for abundance, plus the fine metal sheen of the rosé gold on the backs of the furniture, symbolising high tech.
A local Chinese partner was found to process the precious metal, and thanks to their experience and expertise they are in a position to coat the extensive metal surfaces in one piece and without any imperfections. The furniture reflects the design idiom, style and material mix of the interior in the Vision Mercedes-Maybach Ultimate Luxury. The furniture was designed and created by the Design team at the Beijing site in cooperation with the Sindelfingen designers.
Concept for the ultimate in luxury aviation
With a further future-oriented highlight, the “Maybach Future Mobility Concept”, the designers are transporting the experience of the ultimate in luxury to the lifestyle of Maybach customers in the year 2030. The concept of the ultimate in luxury aviation is a reinterpretation of classic aesthetic principles. The autonomously flying tandem two-seater can take off and land vertically. This makes it ideal for longer journeys at the weekend. A prominent Maybach logo dominates the front and defines the entire fuselage area. There are contrasting carbon-fibre wings seamlessly positioned on the flying object in classic Maybach red. The two rotor blades emphasise the drone's high-tech performance.
Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style. The aim is to transfer Mercedes-Benz's sensuously pure design idiom and high standards of luxury and aesthetic appeal to other spheres of life.

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