Automotive – Page 49604 – I wish I had more to offer

GAC Group keeping pace with fast-changing new energy car sector

The new energy vehicle sector is changing at a pace that is faster than most expected, but Guangzhou-based carmaker GAC Group is adapting its efforts in a bid to innovate and lead the way.GAC reached a deal with the Shaoguan government in Guangdong province to establish a test hub focusing on new energy vehicles, intelligent connectivity and autonomous driving sectors in January.When GAC New Energy Automobile launches the Aion LX SUV, it will have a mileage of more than 600 km.

VW subsidiary to help with pilot of robotic charging stations for self-driving vehicles

Electrify AmericaElectrify America, a subsidiary of Volkswagen Group of America, will work with fleet charging firm Stable Auto to roll out robotic fast charging systems for self-driving electric vehicles (EVs).
In an announcement toward the end of last week, Electrify America said the pilot would be based in San Francisco, with the charging site slated to open at the beginning of 2020.
The goal of the trial is to charge autonomous electric vehicles without requiring “human intervention”. A “robotic solution” will be connected to a 150-kilowatt, direct current fast charger. Electrify America will supply chargers for the project.
The idea is that the site will enable electric vehicle fleets to charge up with “no operators present.” Vehicles will drive into a parking space and one of Stable Auto's robots will be used to “automate the connection between the vehicle and the charger.”
Electrify America's director for infrastructure planning and business development, Wayne Killen, said in a statement that autonomous vehicles would “play an important role in the future of driving, particularly with fleets, and tailored charging options for self-driving EVs will be critical to develop that effort.”
While there is excitement in some quarters regarding the potential of autonomous vehicles, work remains to be done.
In February 2019, the CEO of Arm Holdings told CNBC that it would be “a while” before self-driving cars became mainstream.
“It is a phenomenally hard problem to anticipate what a car could do under absolutely any set of circumstances,” Simon Segars, who was speaking to CNBC's Karen Tso at Mobile World Congress in Barcelona, Spain, added.
“I think you're going to start to see early services, in quite a constrained way, quite soon over the next couple of years,” he added, explaining that there was “some way to come” before the technology was “completely mainstream.”

Nexen Tire to Hold Opening Ceremony for its New Europe Plant in Czech Republic

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GM edges toward a potential sale of Lordstown plant

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2020 Subaru models will greet you, help you keep your eyes on the road

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‘Curbing car imports won’t kill competition’

Assemblers of 660-1,000cc cars are lucky in the sense that the market is now getting wide open for them to take advantage of shrinking used car imports.Iconic Suzuki Mehran (800cc) continued to sail smoothly in the presence of imported 660cc used cars like Daihatsu Mira, Daihatsu Move, Nissan Dayz, Nissan Moco, Suzuki Alto, Suzuki Hustler and commercial picks of Daihatsu, Suzuki and Nissan.Some analysts fear that controlling used car imports will strengthen the monopoly of local assemblers that jack up prices multiple times every year citing the exchange rate movement.

Audi combines e-scooter with skateboard

With a new e-scooter concept, Audi is responding to the urban trend towards multi-modal mobility. The Audi e-tron Scooter, combining the advantages of the electric scooter and the skateboard, is designed for sporty riders. To be transported by car, bus or train, the twelve-kilogram (26-pound) e-scooter can be folded up and conveniently stored in the… Continue reading Audi combines e-scooter with skateboard

Ding Lei, Founder of Human Horizons, debuts HiPhi 1, Targeting the Growing Global High Technology Luxury Market

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Already there. The new Sprinter for Camper Vans: Mercedes-Benz is starting its camper van campaign for the new Sprinter

01.

August 2019

Stuttgart

Stuttgart. Mercedes-Benz is starting its international marketing campaign “Already there. The new Mercedes-Benz Sprinter for Camper Vans”. And the special thing about it is that the vehicle manufacturer from Stuttgart will be launching its very first campaign specifically for camper vans based on its iconic Sprinter van. The core element of the campaign will be formed by two videos which can already be seen online.
“Whether you're planning a family holiday or a spontaneous rock-climbing trip with friends, travelling in camper vans is extremely fun for all those involved. And the camper van market is booming at present.
We would like to play a more active part in this development than has previously been the case. That's why we have consistently developed the third-generation Sprinter to meet the requirements of this segment and made it even more suitable than ever before for camper van bodies and installations. Camper van features of our new Sprinter will now be highlighted as part of a specific advertising campaign which will predominantly serve digital communications channels. And our aim here is clear: show that, with the Sprinter, you'll get that holiday feeling as soon as you pull away”, says Marion Friese, Head of Marketing at Mercedes-Benz Vans.
About the campaign
The core element of the marketing campaign is formed by two videos. The “Are we there yet?” advert takes a light-hearted look at a typical holiday situation with which parents of younger children will be more than familiar. Already before pulling away, the kids ask: “When will we be there?” Initially the father of the family is silent, but with a glance at the Sprinter, he calmly answers: “Now we're there.” The second ad, entitled “Call me when you arrive”, will also bring a smile to viewers' faces. When saying goodbye at the house door, the grandmother tells her daughter to: “Call me as soon as you get there.” This request is promptly honoured. Without having even driven a single metre, the mother gets into the Sprinter and says: “We're there.” Both videos are already available to watch at: https://youtu.be/lR_NW3mPiNc
Are we there yet?

and https://youtu.be/A-oXj3B_BVg.
Call me when you arrive.

Adverts in printed media and a range of social media measures will round off the campaign. The latter will bear the #SprinterTravel hashtag. Implementation and development of the campaign are the result of a collaboration with the Preuss und Preuss creative agency.
About the Sprinter
At the beginning of 2018, the new Sprinter celebrated its premiere and, with a huge range of interesting highlights, already proved to be an exciting proposition for camping fans and camper van bodybuilders alike. Of particular interest was the traction head variant. This version opens up a new level of design freedom for creating living areas as the drive system, fuel tank and all other major assemblies are located in front of the so-called B-pillar and thus in the area around the cab. Depending on the body version, pleasant cruising speeds are achieved either using four or six-cylinder diesel engines. Transmission options include the 6-speed manual transmission, as well as the 9G-TRONIC and 7G-TRONIC PLUS automatic gearboxes. The third-generation Sprinter also features an array of safety and assistance systems which were previously reserved exclusively for Mercedes-Benz passenger car model series. Then there are the ground-breaking networking and telematics solutions such as the MBUX multimedia system, familiar from the A-Class, for example. In 2019, the Sprinter will be enhanced by means of another useful highlight for camper vans: the newly developed “Mercedes-Benz Advanced Control” (MBAC) interface module will soon allow camper vans based on the Sprinter to become a networked home on wheels. Possibilities range from the central display of the gas fill level right up to controlling the heating or light intensity and colour using either a touch display in the vehicle or a mobile phone app.[1]
Besides providing attractive base vehicles like the new Sprinter, Mercedes-Benz also has a range of compact Marco Polo camper vans and leisure vehicles in its portfolio for camping enthusiasts.
[1] The “Mercedes-Benz Advanced Control” (MBAC) interface module is optionally available for the Sprinter. Integration is the responsibility of the respective camper van bodybuilders.

Press Contact

Diana Boch

Spokesperson Product Communications Vans – V-Class and Travel Vans

diana.boch@daimler.com

Tel: +49 (0)711 17-52406

Fax: +49 (0)711 17-52030

Manuela Klein

Spokesperson Product Communications Vans

manuela.klein@daimler.com

Tel: +49 (0)711 17-53558

Fax: +49 (0)711 17-52030

Ingeborg Gärtner

Spokesperson Product Communications Vans

ingeborg.gaertner@daimler.com

Tel: +49 (0)711 17-49784

Fax: +49 (0)711 17-52030

Press Contact Overview

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