Lamborghini and Cervélo join forces on limited-edition triathlon bicycle P5X

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Sant’Agata Bolognese / Geneva, 8 March 2018 – Automobili Lamborghini and Cervélo Cycles present the triathlon bicycle Cervélo P5X Lamborghini edition at the 2018 Geneva International Motor Show.
The limited edition P5X features artwork by Automobili Lamborghini’s Centro Stile based at the company’s headquarters in Sant’Agata Bolognese. The iconic yellow topcoat and Y-shaped patterning on the frame and fork are familiar to Lamborghini enthusiasts, while a seat post number stamp denotes each model’s position in a production run of just 25 bikes.
The two companies share a combined passion for research and development and an unwavering commitment to raising the bar with every new product. This is evident in the new Cervélo P5X Lamborghini edition. The unique triathlon cycle combines bold new artwork with aerodynamically integrated storage, unprecedented micro-adjustability, and peerless aero performance honed by 180-plus hours of wind-tunnel testing.
“Our Lamborghini Accademia drivers have been training on Cervélo for some time now, so we already know how special, and how fast, these bikes are,” said Katia Bassi, Lamborghini’s Chief Marketing Officer. “With elite performance, outstanding design and innovation, this collaborative project was a natural fit for both brands.”
“This limited-edition speed machine unites brands that are passionate about world-class products and performance,” added Robert de Jonge, Managing Director at Cervélo Cycles. “Our triathletes lead the charge when it comes to racing, and now they can stand out from the crowd even more emphatically.”
Photos and video material: media.lamborghini.comInformation on Automobili Lamborghini: www.lamborghini.com

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Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

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Record Sales for Automobili Lamborghini in the first six Months of 2016: Deliveries exceed 2,000 Units

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Sant'Agata Bolognese, 6 July 2016 – In the first six months of the 2016 fiscal year, Automobili Lamborghini set a new sales record in its history. With 2,013 cars delivered to customers the company surpassed the 2,000 unit mark for the first time in a half year period. Furthermore, June 2016 has been a record month in the company's history with 416 units delivered to customers worldwide.
“Thanks to the enlargement of the Huracán family, including introduction of the Spyder and rear-wheel drive version in markets worldwide in spring this year, we were able to deliver an exceptional sales performance in the first six months of 2016,” said Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini S.p.A. “With a solid order bank, not only for the Huracán, but also for our V12 model the Aventador, we aim to outperform the last year's sales record yet again.”
Lamborghini is a global brand and sales distribution is well-balanced among the three regions: EMEA (Europe, Middle East, Africa), America and Asia Pacific, which each account for approximately one third of global sales.
With 135 dealers serving 50 countries, worldwide deliveries to customers increased from 1,882 units in the first half of 2015 to 2,013 units in the first half of 2016. This marks an increase of 7%. The largest markets are the USA, Japan, UK, Greater China and Germany.
Thanks to the 1,370 units delivered of the V10 Huracán model, the first half of 2016 has been the most successful semester yet in Lamborghini's history for V10 sales. Sales figures of the Huracán in the first 24 months after market introduction were up by 87% compared to its predecessor, the Gallardo, in the same period after market launch.
Deliveries to customers of the twelve-cylinder Aventador totaled 643 units. The success story of the Aventador is reflected also in sales figures for the first 58 months after market introduction, which were up by 127% compared to its predecessor, the Murciélago, in the same period after market launch.

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The new Lamborghini factory in Sant’Agata Bolognese: production site doubled, incorporating cutting-edge technologies

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Production site increased from 80,000 to 160,000 m2 Expansion in record time at full production capacityManifattura Lamborghini: the new expression of Industry 4.0Sant’Agata Bolognese, 17 October 2017 – Automobili Lamborghini’s ongoing strategic investment programme, aligned with the launch of its new Super SUV the Urus, sees its production site now doubled with the creation of substantial new facilities and technologies at its factory headquarters in Sant’ Agata Bolognese, Italy. As well as expanding the site from 80,000 to 160,000 m2, the Urus will also bring about a substantial increase in the company’s production capacity, doubling it to 7,000 units a year. The new production facility houses a new assembly line dedicated to Urus, the new finishing department for all Lamborghini models, and a new office building with LEED Platinum certification: the highest standard in the world for energy and environmental certification in building design and construction. A new test track has also been built with thirteen different surfaces specific to SUVs, as well as a new logistics warehouse, a second trigeneration power plant, and the new energy hub for centralized production of all the energy carriers. Ranieri Niccoli, Chief Manufacturing Officer, commented: “With our third model, we wanted to introduce the most innovative production technologies and smart factory concepts, supporting and complementing the activities of our workforce. Urus ushers in a new model of factory, which we call Manifattura Lamborghini, a new point of reference in the luxury automobile industry. The substantial resultant benefits include greater production flexibility, better information accessibility, and the interconnection of systems: strengthening the professionalism of craftsmanship that has always distinguished us and supporting the doubling of our production volumes.” The creation of new buildings and the installation of innovative technologies involved more than 600 enterprises working on the project with a total of 3,600 external workers. The factory expansion was completed in a record time of just 18 months, during which the company operated at full production capacity and achieved record sales in 2016 (+7% over the previous year). The project was achieved without neglecting Lamborghini’s commitment to environmental sustainability: the entire production facility in Sant’Agata Bolognese maintains the carbon neutral certification obtained in 2015. Manifattura Lamborghini The new Industry 4.0 assembly line, dedicated entirely to the Urus Super SUV, integrates new production technologies to support workers in assembly activities. The super sports car maker expresses this approach as Manifattura Lamborghini, which is characterized by four basic principles: Craftsmanship: preserving and optimizing craftsmanship with the integration of innovative technologies, increasing the potential for product customization on one hand, and guaranteeing the highest quality standards on the other.Competencies and specialization: digitalization enables workers, via touchscreen devices, to access production information made available by easily-consulted interconnected systems.Production process: AGVs (Automatic Guided Vehicles) are used as vehicle and material transport systems. Thanks to this system, the flexibility of the building layout is maintained.Ergonomics and safety: collaborative robots assist the workers, to improve ergonomics and for repetitive operations that require high quality, such as window gluing, under-body screwing, and wheel assembly.

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Lamborghini Huracán Performante takes Autocar Innovation Award 2017

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Sant’Agata Bolognese/London, 24 May 2017 – The Huracán Performante has been awarded the Innovation Award by the UK’s Autocar magazine. The presentation was made to Board Member for Research and Development, Maurizio Reggiani, in an event at Silverstone circuit, which coincided with Lamborghini’s week-long dynamic launch of the car in Italy, to media worldwide.
“The Huracán Performante demonstrates intriguing innovation in its active aerodynamics system,” said Autocar editor Mark Tisshaw. “The award recognises the technology that most impressed us during the last year, something that has broken new ground.
“Having just driven the car at its launch, we can also vouch for the remarkable performance of this naturally aspirated super sports car. The active aerodynamics system takes dynamic handling to a new level.”
“We are very proud to receive formal recognition from a prominent and respected UK automotive publication,” said Maurizio Reggiani. “The Huracán Performante’s abilities are already proven from its production car lap record at the Nürburgring Nordschleife. This award provides additional acknowledgement of the car’s prowess, which is largely due to its patented ALA system (Aerodinamica Lamborghini Attiva), and a testament to the talent of our R&D and design teams.”

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Automobili Lamborghini continues growth with new half-year sales record

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Worldwide deliveries increase by 11% to 2,327 cars in first half of 2018Europe leading global growth with highest gains in Italy and UKWorldwide deliveries of Super SUV Lamborghini Urus about to startStrong growth path substantiated beyond FY 2018Sant’Agata Bolognese, 13 July 2018 – Automobili Lamborghini S.p.A. reports another increase in worldwide deliveries. In the first six months (January 1 to June 30) of the current Fiscal Year 2018 the Italian super sports car maker delivered a total of 2,327 cars to customers around the world. Compared to the same period in the previous year this is an increase of 11%. These figures mark another record and even surpass the full year sales numbers of only five years ago. “Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fourth consecutive half year, confirms the sustainability of our brand, product and commercial strategy. The success is all the more remarkable as we master the unprecedented double challenge of creating new models in our super sports car range, while simultaneously ramping up the production of our highly acclaimed Super SUV Urus. This quantum leap in the longstanding history of Lamborghini is only possible due to the passion, dedication and competence of our unrivalled team,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A. In July the first customer deliveries of the Lamborghini Urus are to start. Thus, the half-year growth is based mainly on further increased sales of the two super sports car model lines Huracán and Aventador. Boosted by rocketing sales of the Huracán Performante, global sales of the Huracán model line with Coupé, Spyder and racecar versions showed an increase from 1,400 to 1,604 units. The Aventador line maintained the high level of the previous period with 673 units delivered. The largest single market for Lamborghini once again was the US, followed by Japan and the United Kingdom. The strongest region was Europe with an increase of more than 30%. Within Europe, Italy, the UK and Austria showed the highest growth rates. The outlook for Lamborghini continues to be strongly positive. The company has successfully completed the massive investment phase in the new development and production sites for the Urus model line at the Sant’Agata Bolognese Headquarters. Stefano Domenicali underlines: “After crossing the billion Euro turnover threshold for the first time in 2017, and with the first deliveries of our Super SUV starting, the stage is set for us to enter a new dimension for the company, while never compromising the exclusivity of our brand.” The company confirms its expectation of sustained solid growth for the reminder of the 2018 financial year.

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Automobili Lamborghini Inaugurates New Museum and Waves Off The 50th Anniversary Miura Tour

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Stefano Domenicali, CEO of Automobili Lamborghini, today inaugurated the new Lamborghini Museum at the company's headquarters in Sant'Agata Bolognese near Bologna. The museum's layout and displays have been completely renovated, providing a new visitor experience including multimedia displays and activities. The inauguration was held to coincide with the first stage of the Miura Tour, the owners' rally celebrating the iconic super sports car's 50th anniversary, with a journey of over 500 km through the Italian regions of Emilia, Liguria and Tuscany. The participants' 20 Miuras, put on display at the heart of the company, were saluted by a flyby of four Eurofighters from the 36th Stormo Caccia (fighter squadron) of the Gioia del Colle airbase near Bari in southern Italy. The new Chief of Staff of the Italian Air Force, Lt. Gen. Enzo Vecciarelli, was present.
Stefano Domenicali remarked: “The inauguration of the new Museum on the same day as the Miura Tour sets off, sends out a clear signal on Lamborghini's commitment to honoring its history. The Museum, which has been designed as an authentic experience for visitors, will be a key attraction for an ever-increasing number of arrivals from around the world. The new layout now provides a richer experience of the world of Lamborghini where our history, engines, design and technology come together in a journey from the brand's past to its future.”

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Automobili Lamborghini expands prototype and pre-series vehicle development facilities, and opens new acoustic test room

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Sant’Agata Bolognese, 9 June 2017 – Automobili Lamborghini has significantly expanded its prototype and pre-series vehicle development areas, as part of the ongoing production facility growth in readiness for its Super SUV, the Urus. The existing building has been extended from 5.000 m2 to 7.000 m2.
A new acoustic test room, part of the overall expansion, was officially inaugurated with the attendance of Stefano Domenicali, Chairman and Chief Executive Officer, and Maurizio Reggiani, Board Member for Research and Development of Automobili Lamborghini.
The sound of a Lamborghini represents one of the most emotive experiences attached to the super sports car marque. The acoustic test room, which has been realized according to the latest technical standards, allows adjustment of particular sound sensations in order to create the typical Lamborghini driving experience, involving all the senses.
In line with Lamborghini’s continual quest for innovative solutions, the new facility also supports the acoustic adjustment of lightweight construction components, one of Lamborghini’s core competences. The new facility will additionally play an important role in the realization of future vehicle concepts and drive train systems.

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Raphael Richmond

Raphael Richmond leads Ford Motor Company’s Corporate Compliance Office, whose mission is to promote and preserve Ford’s culture of ethics and compliance within its dynamic global business. Prior to taking on this leadership role as Ford’s Global Director of Compliance, Ms. Richmond worked with Ford’s executive team to ensure legal compliance with corporate financial disclosures,… Continue reading Raphael Richmond