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Category: OEMs
Eric Peterson
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Eric Peterson
Eric Peterson
Eric Peterson, marketing communications manager, is responsible for advertising and communications for The Lincoln Motor Company, bringing to life the Lincoln product and services story through existing and new consumer channels.
“We want to connect with our clients in a meaningful way, and through channels they prefer,” says Peterson. “While TV and digital continue to be important for mass awareness, experiential and social are critical channels to help Lincoln truly connect with potential clients in more personal and engaging ways.”
Peterson has extensive experience at Ford and Lincoln, having been with the company for more than 20 years.
Prior to this role, Peterson was responsible for the global launch of Ford’s mobility app, FordPass™, across 22 markets around the world. In previous roles, he was brand manager for Ford Explorer, Ford Edge, Ford Flex and the first-ever aluminum Ford F-150. He led the re..
New Ford Puma Crossover Fuses Seductive Design, Best-In-Class Luggage Capacity and Mild-Hybrid Fuel Efficiency
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New Ford Puma Crossover Fuses Seductive Design, Best-In-Class Luggage Capacity and Mild-Hybrid Fuel Efficiency
Ford unveils the sporty and athletic new Puma SUV-inspired crossover. Seductive exterior styling represents the next chapter in Ford’s human centric design philosophy
Ingenious flexible rear stowage solutions that will deliver best-in-class uncompromised load space and luggage capacity are among innovations developed following customer input
Advanced Ford EcoBoost Hybrid 48-volt technology to enhance Puma fuel efficiency, performance and fun-to-drive character
Effortless and intuitive technologies include Adaptive Cruise Control with Stop & Go; new Local Hazard Information; wireless charging; 12.3-inch “true colour” digital instrument cluster
COLOGNE, Germany, June 26, 2019 – Ford today unveiled the new Ford Puma – an SUV-inspired compact crossover that fuses stunning exterior design, best-in-class uncompromised load space, and sophi..
Ford Looks to the Future in Europe: Business Redesigned for Profitability, Efficiency, More New EVs and SUVs
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Ford Looks to the Future in Europe: Business Redesigned for Profitability, Efficiency, More New EVs and SUVs
New operating model and organization in effect, including three customer-focused business groups for Commercial Vehicles, Passenger Vehicles, Imports
At least three new nameplates in the next five years, growing Ford’s utility vehicle line-up; electrification across the portfolio providing customer choice, delivering CO2 performance
Efficiency improvements across all operations, including streamlined organizational structure, provide foundation for improved business performance
Financial results in Europe on track to significantly improve for full year 2019
COLOGNE, Germany, June 27, 2019 – Ford is launching a new business model and fresh vehicle line-up as part of the most comprehensive redesign in the history of its business in Europe. The company also is on track to significantly improve its financial results in Europe this year, ..
Toyota Shifts Production Plans at Its Alabama Joint Venture Plant
Jul. 11, 2019
Toyota Shifts Production Plans at Its Alabama Joint Venture Plant
Volkswagen with New Corporate Mission Statement Environment “goTOzero”
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NIO Inc. Provides Second Quarter 2019 Delivery Update
Delivered 3,553 ES8 and ES6 vehicles in the second quarter of 2019 Delivered 1,340 vehicles in June 2019, including 927 ES8s and 413 ES6s Cumulative deliveries of ES8 and ES6 reached 18,890 SHANGHAI, China, July 10, 2019 (GLOBE NEWSWIRE) — NIO Inc. (“NIO” or the “Company”) (NYSE: NIO), a pioneer in China’s premium electric vehicle market,… Continue reading NIO Inc. Provides Second Quarter 2019 Delivery Update
“This is worse than Brexit, Trump and Trade War”
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34 distribuidores de FCA México obtienen la designación Customer First – Award for Excellence 2019
34 distribuidores de FCA México obtienen la designación Customer First – Award for Excellence 2019 · 34 distribuidores Chrysler, Jeep®, Dodge, Ram y FIAT obtuvieron la certificación Customer First – Award for Excellence 2019 · Los distribuidores designados brindan el más alto nivel de experiencia en ventas y servicio 10 de julio de 2019 , Ciudad de México –FCA… Continue reading 34 distribuidores de FCA México obtienen la designación Customer First – Award for Excellence 2019
CO₂ – Getting to Zero
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