Kalamazoo-raised baseball star Derek Jeter and his wife, Hannah, have signed a multi-year ad campaign to promote the Grand Wagoneer full-size SUV from the Jeep team. Details of the partnership stretching from television to social media to future print extensions weren’t disclosed. A 60-second spot launched the “Eyes Wide Open” campaign Friday night during the… Continue reading Derek Jeter, wife appear in Grand Wagoneer ad campaign
Category: US Motoring Press
GM suspends Twitter advertising after Musk takeover
General Motors Co. confirmed Friday it has “temporarily” halted advertising on Twitter following Elon Musk’s takeover of the platform. “We are engaging with Twitter to understand the direction of the platform under their new ownership,” Patrick Morrissey, a spokesperson for the Detroit automaker, said in a statement. “As is normal course of business with a… Continue reading GM suspends Twitter advertising after Musk takeover
Ford gives dealers more time to decide on EV standards
Ford Motor Co. is giving its dealers more time to decide if they want to opt into a new set of standards for selling electric vehicles. In September, the Blue Oval unveiled to its network of some 3,000 dealers in the U.S. changes to the retail experience they’ll be expected to make if they want… Continue reading Ford gives dealers more time to decide on EV standards
Stellantis offers buyouts to certain salaried employees in tech transformation move
Another Detroit Three automaker has announced workforce reduction plans amid transformations toward cleaner, more technology-packed vehicles. Jeep maker Stellantis NV on Friday said it has offered certain salaried U.S. employees a voluntary separation package as a part of its “transformation to become a sustainable tech mobility company and the market leader in low-emissions vehicles,” spokeswoman… Continue reading Stellantis offers buyouts to certain salaried employees in tech transformation move
Gujarat expansion project of ArcelorMittal Nippon Steel India begins
ArcelorMittal Nippon Steel India (AM/NS India) held a groundbreaking ceremony on Friday for its Rs 60,000-crore investment initiative to increase production capacity of its Hazira plant in Gujarat, from 9 million tonnes per annum (MTPA) to 15 MTPA. The company said in a statement that it will accelerate the development of downstream facilities to produce… Continue reading Gujarat expansion project of ArcelorMittal Nippon Steel India begins
Hero MotoCorp records 20% growth in 32-day festive season
The 32-day festive season in India, which began with Navratri and concluded with the last day of Diwali, and typically sees strong vehicle buying patterns, has seen strong sales. While top carmakers have reported sales of over 400,000 units, two-wheeler market leader Hero MotoCorp too has registered strong double-digit gains. The company, which currently has… Continue reading Hero MotoCorp records 20% growth in 32-day festive season
Toyota to issue metal keys for new cars in Japan. Here is why.
Toyota to issue metal keys for new cars in Japan. Here is why. Toyota Motor Corp has announced on Thursday that as a temporary measure, it will replace one of the two electronic “smart” keys it provides in Japan with a mechanical key as it races to get cars to customers in Japan, reported news… Continue reading Toyota to issue metal keys for new cars in Japan. Here is why.
Maruti Brezza breezes past 800,000 sales in less than 80 months
The Maruti Brezza has become the latest model from Maruti Suzuki India’s stable to surpass the 800,000-unit sales milestone in the domestic market. The game-changing compact SUV’s drive to the new landmark has taken 79 months – from launch on March, 8 2016 through to end-September 2022. In August 2022, its sibling the Maruti Ertiga MPV… Continue reading Maruti Brezza breezes past 800,000 sales in less than 80 months
No ICE vehicles can be sold in Europe after 2035: EU
It will be a do or die situation for automakers in Europe if their diesel/petrol ICE engines are unable to comply with the proposed emissions legislation proposed by European Union within the time frame allotted that works out to around 13 years from now. The deal also included a 55 percent cut in CO2 emissions… Continue reading No ICE vehicles can be sold in Europe after 2035: EU
Brembo unveils new brand identity and logo
The logo has been restyled with a simple and modern design which speaks to the digital-native generation and powers the brand experience Brembo has unveiled its new visual identity and logo, reflecting the company’s strategic vision: “Turning Energy into Inspiration”. Since the launch of the new vision in the fall of 2020, Brembo embarked on… Continue reading Brembo unveils new brand identity and logo