It’s a “pivotal” time for future-looking Ford says Europe boss Lisa Brankin

Lisa Brankin took the top job at Ford of Britain in late 2020 just as the brand was about to execute plans to willingly give up a market-leading volume position for its car business in pursuit of the profitability that had always eluded it. While Brankin’s observation that “timing is everything, and I think probably… Continue reading It’s a “pivotal” time for future-looking Ford says Europe boss Lisa Brankin

Official: Rotary Mazda sports car is planned for production

Mazda has confirmed plans to put its striking Iconic SP rotary-powered sports car concept into production in the near future. Revealed at last year’s Tokyo motor show, the Iconic SP is a tightly packaged, 370bhp vision of a future sports car in the vein of the MX-5, equipped with an innovative hybrid powertrain that uses… Continue reading Official: Rotary Mazda sports car is planned for production

Audi launches new EV brand for China with radical estate concept

Audi has launched a new electric vehicle (EV) sub-brand for China, called simply ‘AUDI’, as part of an expanded joint venture operation with long-time partner Shanghai Automotive Industry Corporation (SAIC). The new brand, which targets younger, tech-oriented Chinese EV buyers, was revealed with the new AUDI E concept, an electric estate that is planned to go into production in… Continue reading Audi launches new EV brand for China with radical estate concept