German FAZ: Are German cars still desirable?008134

German cars no longer appear as desirable as they did eight years ago: exports are currently almost a third lower than the previous record of 4.4 million cars. There is no doubt that many German-branded cars had great appeal for decades. In marketing terms, “must haves” are products that trigger an impulse to buy in… Continue reading German FAZ: Are German cars still desirable?008134

German FAZ: The children learn to walk008134

The rebellious little ones, you know, puberty and all that. At some point the children grow up, can do some things better than their parents, and they approach things with enthusiasm that their elders dismiss with “We’ve always done it that way” sentences. A very special change in the parent-child relationship has been taking place… Continue reading German FAZ: The children learn to walk008134

German FAZ: The children learn to walk008136

The rebellious little ones, you know, puberty and all that. At some point the children grow up, can do some things better than their parents, and they approach things with enthusiasm that their elders dismiss with “We’ve always done it that way” sentences. A very special change in the parent-child relationship has been taking place… Continue reading German FAZ: The children learn to walk008136

German FAZ: IG Metall boss demands wage cuts from VW board008135

The decisive factor is whether there is a strategy for the future: “And developing this is a management task.” Securing employment is of little use if it is not stated how the plants will be utilized to capacity in the future and structural problems will be remedied. “Even if employees brought in ten percent of… Continue reading German FAZ: IG Metall boss demands wage cuts from VW board008135

German FAZ: Are German cars still desirable?008134

German cars no longer appear as desirable as they did eight years ago: exports are currently almost a third lower than the previous record of 4.4 million cars. There is no doubt that many German-branded cars had great appeal for decades. In marketing terms, “must haves” are products that trigger an impulse to buy in… Continue reading German FAZ: Are German cars still desirable?008134

German Manager Magazine: Tesla shares rise after Trump victory: hedge funds suffer billions in losses003728

Hedge funds, the Tesla Those who sold short have just lost more than $5 billion (almost €4.7 billion). According to the Bloomberg news agency, the reason for this is largely the aftermath of the US election campaign. So have the special relationship between Tesla CEO Elon Musk (53) and winner Donald Trump (78) significantly influenced… Continue reading German Manager Magazine: Tesla shares rise after Trump victory: hedge funds suffer billions in losses003728

German Manager Magazine: Daimler Truck: Achim Puchert becomes the new boss for Mercedes-Benz Trucks003728

The truck builder Daimler trucks has found a new boss for the Mercedes-Benz Trucks brand and the Europe and Latin America regions. The supervisory board appointed manager Achim Puchert (45) as a new member of the board at the beginning of December this year, the commercial vehicle manufacturer from Leinfelden-Echterdingen near Stuttgart announced. Successor to… Continue reading German Manager Magazine: Daimler Truck: Achim Puchert becomes the new boss for Mercedes-Benz Trucks003728