German Manager Magazine: European Football Championship 2024: This is how EM sponsor BYD wants to reach the fans003379

As Uefa introduced to football fans in January communicated in stilted words  The fact that the Chinese electric car manufacturer BYD would replace the Volkswagen Group as mobility partner and global sponsor of the European Championship was a big blow. BYD displaces VW. Not only in the world’s most important car market, China, but also… Continue reading German Manager Magazine: European Football Championship 2024: This is how EM sponsor BYD wants to reach the fans003379