Car retailers are shifting priorities away from new and used car sales to improved compliance and aftersales focus.
Loop BI said that the continued lack of supply of new and used vehicles means OEMs and their dealers have shifted their attention to focus on brand experience, meeting standards compliance, and aftersales.
Simon Porri, managing director of Loop BI, said: “Long wait times for most brands mean a focus on brand loyalty is now key for auto retailers; delivering exceptional brand experience retains customers and stops them going somewhere else to buy their next vehicle.
“In a bid to retain customers, dealers are focusing on enhancing the support they offer to customers, especially online – providing better information and sharing more information than ever before, with potential customers.
The enhanced buying experience from the moment someone chooses to inquire about a vehicle builds confidence and supports future retention. Customer satisfaction is necessary to support dealers at this crucial time.”