Kia UK is aiming to drum up fleet SMR work in its UK dealer network with the launch of the Kia Business Service Promise.
Fleets traditionally have the work carried out elsewhere on the grounds of cost.
The new Kia Business Service Promise is available across Kia’s 192 UK dealer partners, allowing any Kia qualifying fleet car to benefit from manufacturer servicing at a national hourly business-labour rate of £49 plus VAT.
Business customers also a 10% discount on parts prices, with MOTs priced at £35.
There is no subscription, and the ‘Promise’ is open to any qualifying Kia fleet customer, with vehicles appraised through an automated service booking system.
John Hargreaves, General Manager for Fleet and Remarketing at Kia UK Limited, said: “Fleets traditionally miss out on all the benefits associated with main dealer servicing, because there is a fear that they’re more expensive or that they’re mainly focused on retail customers – meaning fleets miss out on Kia-trained service technicians, genuine parts and maximum residual values.
“The Business Service Promise is multi-faceted in its approach, offering businesses several reasons to maintain their vehicles at a Kia dealership.
Hargreaves said the new hourly rate was competitive and cars with a main dealer service history had better residuals.
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