Stereotypical perceptions of used car salesmen are no longer relevant according to V12 Vehicle Finance (V12VF).
V12VF said that the role is becoming more collaborative than ever, with levels of respect and transparency at an all-time high.
A customer survey carried out by V12VF – featuring 1,002 dealers – backs up the view, with 69% feeling most confident when buying a car from a franchised or independent dealer.
Research also revealed that more than a quarter (26%) of motorists would contact a car dealer for advice on their next car purchase first, before speaking to anyone else.
V12VF’s sales director, Estelle McConnell said: “We do see a lot of men in sales positions, particularly at independent dealers, but we also see so many more females too and a more even split amongst franchised dealers. We work with dozens of female account managers and unlike 30 to 40 years ago, women are welcomed in the trade – and respected for their knowledge.
“The used car dealers we work with also say that the industry is leaning towards a more female dominated environment, with lots of examples at warranty, finance and insurance companies.”
When it comes to online sales, far from digital transactions making the used car dealer role redundant, McConnell said that it would remain more relevant than ever.
“The ‘centennial generation’ is more adept at purchasing online than any other before it, with online purchases of used cars becoming the norm.
“But this won’t reduce the importance of the role, as the used-car dealer will work hand in glove with each online transaction. Customers still want face-to-face contact, with vehicle handovers being one example of this.
“The job has completely changed now, but with change comes opportunity. Unlike many years ago, customers can make proposals themselves, meaning dealers have no say in the finance rates.
“They can structure their own finance package before enquiring on the car, but far from making the used car dealer position redundant, it strengthens it. Enquiries are of a better quality and the relationship moves towards a collaborative one, precisely because customers will still want to touch and feel what they are buying before taking delivery.”