Ola Källenius
The Mercedes boss is desperately trying to increase Mercedes’ stock market value.
(Photo: IMAGO/Mike Schmidt)
Mercedes boss Ola Källenius fulfills almost every wish of investors. He swears by luxury instead of sheer mass, goes all-in on electric cars, has spun off Daimler Truck on the stock exchange, pushed through one of the toughest austerity programs in the company’s history and is constantly setting new profit records.
And yet the market capitalization of the Swabians remains at a dangerously low level. The share price has fallen 16 percent since the beginning of the year. “The risk of a takeover is far from over,” warns a Mercedes veteran. Källenius knows that. On November 9, the Swede wanted to start the next attempt to convince the markets – with an investor update on the software strategy.
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