Of the Volkswagen-Group has all paid activities on Twitter set. All Volkswagen Group brands have frozen their advertising activities on the social media platform until further notice, said a spokesman for the Wolfsburg-based carmaker on Wednesday.
At the beginning of the month, Volkswagen told the group’s brands VW, Audi, Seat, Cupra, Lamborghini, Bentley, Ducati and Porsche recommended, after the takeover of the short message service by Elon Musk (51), to refrain from paid advertising on Twitter. All brands have followed the advice, the spokesman said. Audi even decided to stop all activities on Twitter, such as direct posts. No tweets have been posted to the company account since November 2nd. Before that, Audi had tweeted there almost every day.
Other companies like that Opel-Mother Stellantis or the airline United Airlines are also distancing themselves from the short message service. With his erratic decisions on Twitter, the new owner Musk, who also manages the electric car manufacturer Tesla, alienates both employees and users.
Advertisers also chafed at the self-governing “freedom of speech absolutist” plan to relax the rules for moderating content on Twitter. Critics warn that this could make the platform a hotbed for hate speech and conspiracy theories.