Tough premium business in China
Most recently, Mercedes had to significantly reduce the prices for the electric EQS and the slightly smaller EQE in China.
(Photo: imago images/Xinhua)
Ironically, in their prime discipline, the German car manufacturers are being presented by a little-known Chinese start-up. The company is called Human Horizons and redefines the premium segment with the HiPhi X. The futuristic make with gullwing doors, seats that can be adjusted lengthwise and crosswise and programmable LED pixel lights is one of the top-class bestsellers in China, with a price equivalent to more than 67,000 euros.
HiPhi was able to deliver a good 3,800 vehicles to the Far East from January to September. That may sound like little. But neither the Porsche Taycan nor the EQS from Mercedes-Benz, which represent something like the spearhead of German electronic engineering, achieve similar numbers in the world’s largest passenger car market. With such high-priced series, the margins are also so adequate that even small quantities promise big profits.
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