Mercedes-Benz plant in Tuscaloosa
For car manufacturer Mercedes, pure sales are no longer so important.
(Photo: Mercedes-Benz AG)
After 2021, BMW sold more cars last year than its direct competitors Mercedes and Audi. In 2022, the Munich car manufacturer was able to sell a total of 2.4 million vehicles worldwide. Without the BMW brands Mini and Rolls-Royce, sales were around 2.1 million units.
Mercedes, the number one in the premium segment in terms of sales from 2016 to 2020, was only able to sell a little more than two million cars. Audi is well behind. The VW subsidiary sold around 1.6 million vehicles in 2022, 3.9 percent fewer than in 2021.
“In a five-year analysis, Audi is certainly the big loser among the three German premium manufacturers,” says Jürgen Pieper, an analyst at Bankhaus Metzler. The VW premium brand has “run out of ideas to a certain extent” in recent years, explains the expert. Under the new VW CEO Oliver Blume, a turnaround is gradually becoming apparent, but so far there have been no concrete results.
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