Superplastic, a Burlington, VT-based character design studio, raised $20M in funding.
The round, which brings total funding to $58M, was led by The Alexa Fund, with participation from Craft Ventures, Google Ventures, Galaxy Digital, Kering, Sony Japan, Scribble Ventures, Kakao, Animoca Brands, Day One Ventures, and Betaworks.
The company intends to use the funds to support the expansion of its character universe.
Led by founder and CEO Paul Budnitz, Superplastic is a character design studio that creates synthetic celebrities with millions of followers worldwide, and who appear in social media, music, gaming, high-end collectibles, fashion, animated entertainment, web3 and live experiences. The company sells tens of millions of dollars in real and virtual products annually, and has collaborated with Gucci, Fortnite, Mercedes-Benz, Tommy Hilfiger, Christie’s Auction House, J. Balvin, Kidsuper, Pusha-T, Paris Hilton, Post Malone, The Weeknd, Vince Staples, and Rico Nasty.
Amazon and Superplastic also announced a collaboration that spans investment and a first-look deal with Amazon Studios, which is currently in development on a series featuring Superplastic’s synthetic celebrities.
FinSMEs
16/02/2023