Three Jaguar and four Land Rover retail sites in the South West are being renamed.
This follows the acquisition of Helston Garages Group Limited by Vertu Motors plc in December 2022.
Jaguar dealerships in Exeter, Taunton and Truro and Land Rover dealerships in Exeter, Taunton, Truro and Yeovil have been brought under the Vertu Motors retail brand.
Robert Forrester, chief executive of Vertu Motors plc, said: “I am delighted to welcome these excellent Jaguar and Land Rover retailers to the Vertu Motors family.
“Although the name over the doors has changed, I can reassure customers they will see familiar faces and be looked after with the same fantastic service they are used to.”