If Massimo Fumarola’s parents had had a different next-door neighbour in Milan four decades ago, he probably would never have moved to Worcestershire in 2022 to become the fourth-ever CEO of the Morgan Motor Company.
That neighbour was none other than the chairman of Italy’s Morgan Motor Club, who Fumarola recalls as “a typical Morgan fan, always talking about how much he loved his cars”.
When Fumarola left home, it was to train as an engineer and then join various large automotive companies. He took jobs at Ferrari, Lamborghini and the Volkswagen Group, among others, in an eventful early career that centred in recent years on international marketing.
When Morgan’s new owner, the Italian venture capital company Investindustrial, offered Fumarola the chance to run one of the world’s oldest (albeit smallest) car makers, he grabbed it with both hands.