Imelda Labbé and Thomas Schäfer (from left).
Volkswagen dealers are travelling to Hamburg to check out the new cars planned for the next few years.
Volkswagen said 13,000 dealers will attend the event to learn about 14 vehicles, including the second generation of the ID.31, the ID.72 and the showcar ID. 2all3. They can also view the Tiguan and the future Passat.
“Car dealerships play a key role in vehicle sales today and will continue to play this role tomorrow.
“This is why we really want to have our dealers join our journey into the future, generate enthusiasm for our brand and jointly tackle future challenges,” said marketing, sales and aftersales board member Imelda Labbé.
During their visit to Hamburg, the dealers are also gaining insights into the company’s strategy.
Volkswagen plans to produce only e-vehicles in Europe starting in 2033 and will introduce ten new e-models by 2026.
“The dealers are our link to our customers. This is why their feedback is so tremendously important to us,” Labbé said.
Pictured are Imelda Labbé and Volkswagen CEO Thomas Schäfer