BMW XM Label Red brings 738bhp for £170,860

Five hundred Edition examples of the Label Red will be offered with a BMW Individual Frozen Carbon Black metallic paint finish, adding to the SUV’s exclusivity.

The interior layout is otherwise unchanged, with lavishly upholstered leather bucket seats at the front and the M Lounge rear bench with a dedicated infotainment screen, tablet holders and USB-C ports.

Ambient lighting, four-zone climate control and a Harmon Kardon sound system are standard equipment; a 1475W Bowers & Wilkins hi-fi is available as an optional extra.

The Label Red will make its debut at the Shanghai motor show, as BMW acknowledges that China is a key market for the XM (alongside the US and the Middle East).

Orders will be taken from 28 April, with prices starting at £170,860. The standard XM costs £148,060.

Q&A: Frank van Meel, CEO, BMW M

With the XM and the upcoming M2, is the M line-up complete?

“It’s more or less complete, I think, and the two acts are the bookends of M. We don’t make a high-performance version of every BMW product there is, whereas with the M Performance vehicles, we try to offer one of almost every BMW – unless it’s a multi-purpose kind of product. But for the high-performance Ms, I think this is more or less it. It makes no sense to make any new completely different M vehicles.”

What does the XM mean to M division?

“It expands our product portfolio, which is obvious, but it also expands our customer group. Because we had a customer group missing that was always asking us: ‘You can buy a [Mercedes-Benz] G-Class or you can buy a Lamborghini Urus – these are very bold, extroverted vehicles – and of course, Aston Martin has the DBX. Why is there no M?’. So you can see that all these SUV-like extroverted cars are coming because there’s a huge demand, and we didn’t have an answer. So we wanted to create an offer for that customer group, because we had some people wanting to join the family, but they didn’t have the right offer.”

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