German Handelsblatt: Mercedes, BMW, Volkswagen: Falling new car prices – car manufacturers face the end of “picture book profits”006707

BMW production in Shenyang

The classic combustion engine business in China is shrinking.

(Photo: BMW Group)

Many car manufacturers are profiteers from the crisis. Because a lack of semiconductors and wiring harnesses kept the vehicle supply tight, Volkswagen, Mercedes-Benz and BMW were able to push through ever higher prices. They achieved dream returns of more than 14 percent in some cases.
In return, according to market research DAT, new cars for German consumers rose in price by 13 percent to 42,790 euros in the previous year alone. Vehicle prices also reached an all-time high in 2022 in the United States and key other markets. But now there are increasing signs that these are likely to gradually fall again. “The record values ​​are unsustainable,” says Arndt Ellinghorst, car expert at the data analysis company Quantco.

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