For decades it was the most lucrative subscription in German industry: Volkswagen’s market leadership in China. In the electric age, however, the Wolfsburg-based group has lost its top position – to the Chinese attackers BYD.
manager-magazin editor Claas Tatje traveled to the exhibition of the international auto elite, to Auto Shanghai. In an interview with editor-in-chief Sven Clausen, he explains in this podcast how BYD was able to displace Volkswagen from the top position, how the Germans want to react and what the greatest risk for a successful comeback is.
In the podcast “The Topic”, the editor-in-chief of manager magazin provides information about the internal research status on a relevant current and at the same time promising topic of the economy every week. You can watch the podcast via manager magazin as well as on Spotify
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