Development of the Porsche logo
According to Porsche, the coat of arms has been used since 1952 and has been revised several times.
(Photo: dpa)
The sports car manufacturer Porsche has presented a slightly modified new logo. This is to be introduced on the vehicles of the Stuttgart company at the end of the year, as Porsche announced on Thursday. The process for the further development of the coat of arms took three years, according to a statement.
The lettering “Stuttgart” is easier to recognize on the new logo. On the whole, however, the changes are manageable. According to Porsche, the logo has been used since 1952 and has been revised several times.
More: Porsche enters into extensive cooperation with Mobileye