German Manager Magazin: Interview with Maserati boss Davide Grasso: “It’s much more difficult to sell cars than shoes”002523

CEO Davide Grasso

How the former Nike manager Maserati rehabilitated

When Davide Grasso took over the top post in 2019, Maserati was in need of restructuring. With no experience in the car industry, the fashion manager and sneaker king should bring about the change. Here he describes what he experienced and where he still wants to go.

06/02/2023, 11:08 a.m

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