Around 75 billion euros in sales and a return of around 3 percent – what sounds like a success story is actually the key data of a restructuring case. VW, the core brand of the Volkswagen-Group threatens to slip into mediocrity in the electric age.
The profits are too low to finance the high investments – for example in new software. And they won’t rise on their own: the models that were once promising, such as ID.3 and ID.Buzz, are falling through with customers. At the same time, rivals like Tesla or BYD rapidly gaining market shares in the mass market.
So the situation is serious and the task for CEO Oliver Blume (55) is correspondingly gigantic. How does he approach the recovery plan? Who are his most important confidants? And what are the chances of success? In this podcast, Michael Freitag, chief auto correspondent of manager magazin, provides information about this in an interview with editor-in-chief Sven Clausen.
In the podcast “The Topic”, editor-in-chief Sven Clausen provides information every week about the internal status of research on a relevant current and at the same time promising topic in the economy. You can watch the podcast via manager magazin as well as on Spotify
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