Audi, the German luxury car manufacturer, has retailed 3,474 units in the period January – June 2023 registering a growth of 97 percent compared to the same period last year. During the same period last year, Audi sold 1,765 units. The company has attributed the strong demand to growth in the luxury car segment, evolving demographics, and favourable economic conditions.
Balbir Singh Dhillon, Head of Audi India said, “Our performance in the first half of the year, despite supply challenges and rising input costs has laid the foundation for a successful second half of the year. Our volume models Audi Q3, Audi Q3 Sportback, Audi Q5, Audi A4 and Audi A6 are seeing strong demand. Our top-of-the-line cars Audi Q7, Audi Q8, Audi A8 L, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8 and Audi RS e-tron GT are also growing in healthy numbers. Our electric range will soon witness a new model, the Audi Q8 e-tron and we are confident of continued success in this segment.”
Meanwhile, Audi Approved: plus (the pre-owned car business) has seen 53 percent growth. Currently operating with twenty-three Audi Approved: plus facilities across all major hubs in the country, the brand is expanding and will have twenty-seven plus pre-owned car facilities by the end of 2023.