Suzuki GB singled out its dealer network for particular mention as it became the highest rankled automotive brand in the latest bi-annual Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI) published this week.
Suzuki is in first position in the Automotive sector and in 22nd position overall across all measured sectors from 259 organisations.
The index is a barometer of customer satisfaction measuring sentiment across the country and asks over 10,000 consumers to rate their experiences of dealing with companies across 13 sectors.
Suzuki topped the Automotive table for customer satisfaction and reputation in the latest UKCSI.
As part of the Index, customers are asked questions relating to five dimensions of customer satisfaction including Experience, Customer Ethos, Emotional Connection (including Trust) and Ethics.
Takanori Suzuki, managing director of Suzuki GB PLC, said: “We are very proud of our achievement to once again be in first position in the Automotive sector of UKCSI which further reinforces Suzuki as the number one Automotive brand for Trust.
“Consistent evolution of the Suzuki customer experience remains a core focus for us and the ongoing efforts of our staff and dealer network has once again really paid off.”
“Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers we could not have delivered such a fantastic result.
I would like to again congratulate everyone who has played a part to attain yet another excellent achievement in Customer Satisfaction.”
Jo Causon, CEO of The Institute of Customer Service, said: “Congratulations to Suzuki on another strong showing in the UK Customer Satisfaction Index, and for being a consistent performer in recent years. The automotive sector – as with much of the wider economy – faces high inflation, supply chain issues and price pressures. Businesses need to remain focused on the customer experience to thrive in challenging times.