Dear reader,
No brand is stirring up the car scene quite like Tesla. Elon Musk is producing headlines at a chord, only to be observed again this week; from the Cybertruck debut in Texas up to the possible giga expansion in Grünheide, dispute with the IG Metal included.
However, the dominant topic in recent months has been Tesla’s pricing policy. Several rounds of discounts from the car manufacturer put the e-car market under pressure. Tesla brings the procedure mass, but costs margin. A trend that accelerated between April and June: 9.6 percent operating margin. In the third quarter of 2022 it was still a very whopping 17.2 percent.
Of course, we don’t just have Tesla on offer. These are our topics of the week:
What the new boss Gernot Döllner wants to change at Audi
With whom Tier CEO Lawrence Leuschner is negotiating the sale of his scooter company
How Vanmoof could continue after the bike bankruptcy