SEA Digest: Foodpanda partners TabSquare; TikTok says no ‘Project S’ in Indonesia

Foodpanda has partnered with Singapore-based firm TabSquare to offer digital solutions for restaurant management. Meanwhile, TikTok says it will not open any cross-border business in Indonesia following criticism from ministers.

Foodpanda partners with TabSquare to digitise restaurant management

Food delivery service provider Foodpanda has partnered with Singapore-based TabSquare to offer digital solutions for restaurant management,  according to a press release.

Using TabSquare, Foodpanda’s restaurant partners can automate tasks such as processing orders and payments, offering digital menus and managing other customer engagement-related processes.

The restaurant partners can also access the combined data and predictive technologies to improve how they engage and retain customers, allowing them to identify trends in price sensitivity, volume, and menu preferences to personalise their customers’ subsequent experience.

“With Foodpanda, we will be bringing many new innovative features to the industry, for example, restaurants working with TabSquare can now promote themselves to Foodpanda’s large customer base and attract new customers,” said Anshul Gupta, co-founder, TabSquare.

Founded in 2012, Foodpanda runs operations in food, grocery delivery, and quick commerce in over 400 cities across 11 Asian markets, including Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, and Myanmar.

No ‘Project S’ in Indonesia

ByteDance’s short-video social media TikTok pledged not to open a cross-border business or become a retailer in Indonesia that could compete with local micro, small, and medium enterprises (MSMEs), an executive said on Wednesday, following public complaints raised by Indonesian ministers.

TikTok made headlines in local media recently due to its Project S, a plan to sell and promote its own products in its app which allegedly would promote cheap Chinese-made goods over local products.

“We made a conscious deliberate decision as a company to not open up a cross-border business here. This is our commitment to support local Indonesian micro, small and medium-sized businesses,”said Anggini Setiawan, Head of Communication, TikTok Indonesia.

Setiawan noted that all of the sellers in TikTok’s e-commerce affiliate TikTok Shop have registered local business entities or are local micro-entrepreneurs with valid identity verification.

“We have no intent to create our own e-commerce product or become a retailer or wholesaler in Indonesia to compete with Indonesian sellers. We are confident that our current localised TikTok Shop model for Indonesia empowers and benefits local Indonesian sellers, and we will continue with this approach,” she said.

The comment was made following a meeting between representatives of the Cooperatives and SMEs Ministry and TikTok on Wednesday.

Since its launch in Indonesia in April 2021, TikTok Shop has been catching up with other e-commerce players. It managed to gain a 5% market share in a relatively short time, according to a report by Momentum Works. This is behind Shopee (36%), Tokopedia (35%), Lazada (10%), and Bukalapak (10%).

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