SUV Leopard 5
BYD is attacking the German premium competition with its Fang Cheng Bao sub-brand.
(Photo: BYD)
After volume manufacturers like Volkswagen, China’s car manufacturers have set themselves a new goal: They also want to overtake the German premium manufacturers Audi, BMW and Mercedes in their home market. In the middle of the week, China’s market leader BYD presented three models of its new premium sub-brand Fang Cheng Bao. The cars, three SUVs called Leopard 3, 5 and 8, are visually reminiscent of Jeep vehicles or the G-Class from Mercedes, but are significantly cheaper with starting prices of 400,000 yuan (50,300 euros).
“This is the high point in our company’s history – and the entire Chinese auto industry,” said BYD boss Wang Chuanfu at the event in the tech metropolis of Shenzhen. At a corporate event last week, Wang rhetorically lashed out at the international competition and announced that he would destroy “the old legends” of the global auto industry.
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