Autoglym is to expand the roll-out of its Retailer Digital Toolkit to support the launch of its new next-generation LifeShine product, to more franchised dealers
The LifeShine CeraFuse paint protection system is claimed to be Autoglym’s most technologically advanced product to date.
The toolkit includes digital demonstration and lifestyle videos, which are supported by digital channels such as CitNOW.
CitNOW is a sister company of Bumper, which provides online transactions with various finance options for the end user online configurators, showroom TVs and can be sent as a link to a customer to help support the sale of the LifeShine CeraFuse paint protection system.
Anna Houldsworth, Head of LifeShine, said: “Since we launched LifeShine CeraFuse, the response from franchised dealers has been hugely positive, with the toolkit receiving acclaim from those retailers using it.
“The toolkit is part of a much broader support package to assist retail partners and their customers at every touchpoint of the sales and enquiry management process. This includes a new brand identity and logo, new physical showroom point of sale to help showcase LifeShine CeraFuse™ to its full potential and co-funded support for retailers who actively promote the LifeShine product.”