Barclays study on e-mobility: “BMW, Audi, Mercedes will fight back against Tesla”

04/18/2018

Barclays study on e-mobility “BMW, Audi, Mercedes will fight back against Tesla”

BMW, Tesla

BMW against Tesla: “The German carmaker will fight back”

The British investment bank Barclays assumes that the German carmaker on the subject E-mobility their lag over the top dog Tesla Show stock market chart In the near future more than make up for it – overtake Tesla. Although Tesla had won the PR war so far, the German vehicle producers would fight back, Barclays analyst Kristina Church wrote quite martially in a recent industry study on Wednesday.

She pointed to the 2018 and 2019 upcoming market launches of attractive and profitable electric models of BMW. Mercedes, Audi, Porsche and VW.

The German automakers had in contrast to Tesla Show stock market chart over 100 years of production experience (just-in-time, lean production, modular design) and leading the way in new technology trends (Industry 4.0, Artificial Intelligence, Internet of Things).

Added to this would be their economies of scale, their global accessibility, their product diversity, their higher liquidity, their long-standing supply relationships and their high sales expertise, stressed Church.

Among the shares of the local carmaker, the analyst prefers the papers of BMW Show stock market chart , For the market is still underestimating the high potential of the modular design of Munich and their advantageous model cycle 2018 and 2019. She increased her price target for the BMW shares to 115 (price: 90.50) euros and left their classification on “Overweight”.

Barclays favors BMW and Volkswagen

She raised her price target for the VW preference shares from 195 to 212 euros and also stayed with the “Overweight” vote. For the Wolfsburgers, Church especially praised the economies of scale in electric car production and revised up their profitability expectations for 2018 and 2019.

The Daimler Group also attested good prospects for the future in terms of electromobility. However, the Stuttgart had focused relatively late on this issue and would now have to invest more to catch up. In addition, earnings momentum and product mix are currently weakening at the Mercedes brand. Because of the resulting loss of profitability, it downgraded the Daimler title of “Equal Weight” to “Underweight” and lowered its price target from 82 to 73 euros.

German car industry: Seven reasons against the swan song on VW, BMW and Daimler

According to the overweight rating, Barclays Capital analysts expect the stock to outperform the other stocks over the next 12 months in the observed sector.

According to the “Underweight” rating, Barclays Capital analysts expect the stock to underperform over the next 12 months compared to the other stocks in the observed sector.

la / dpa

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