German Manager Magazine: Bicycle: Real estate giant Vonovia enters the bike business with rental, sales, repairs and advice002806

When a big guy tackles something seemingly small, it makes you sit up and take notice. The DAX group Vonovia is one of the big ones, is Europe’s largest landlord with around 619,000 apartments – and is now increasing with the newly founded start-up Nearbyk

into the bike shop. Rental, sales, repairs, advice, bicycle accessories – everything from a single source, right on site in the neighborhood. Dresden and Essen have just started, Bremen will follow shortly. In the medium term, Nearbyk wants to extend the offer to additional Vonovia locations Germany Remove.

Now the real estate industry in general and the heavily indebted housing giant in particular are struggling hard: the market valuation has more than halved to a good 18 billion euros since 2021. CEO Rolf Buch (58) has been looking for a long time a seriously functioning business model

and recently has the one for years Growth course declared over. Height inflation, increased rapidly Interest charges, exploding building-costs as well as depreciation worth billions are putting the group under great pressure. But bikes?

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