Dacia UK has completed the rollout of the brand’s new visual identity on the exterior of over 70% of its network.
So far, 76 of the nationwide retailers in the Dacia UK network have now been externally upgraded to the new visual identity.
Those still transitioning to the bold new look are set for completion by summer 2024.
The UK has made a significant contribution to Dacia’s worldwide roll-out of the new visual identity to its retailers. By November 2023, over 1,000 retailers had already deployed the new brand design in over 30 countries.
Dacia’s goal is for all its sites to feature the new visual identity in readiness for the launch of the all-new Duster in the second quarter of 2024. This represents a total of almost 2,000 retailers worldwide.
In 2024, dealers get the new Duster and the all-electric Spring.
Luke Broad, Dacia brand director for the UK, said: “It has been fantastic to see our network transform with an upgraded brand identity, and our retailer partners investing so readily and quickly.
“For customers, passers-by and our teams within the retailers, the new look is a clear sign that something has changed at Dacia.”