German Manager Magazine: Seat Ibiza for 39 euros – the car industry praises crazy discounts on new cars003137

Seat Ibiza for 39 euros

How the car industry is fighting itself again with crazy discounts

Anyone who wanted a new car had to wait until well into 2023. The prices were high and the industry earned brilliantly. Now the sometimes bizarre discounts are back. What is good for their customers takes on threatening proportions for manufacturers, banks, leasing companies and dealers.

February 29, 2024, 5:12 a.m

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