The car manufacturer Porsche expects a declining return on sales this year due to the launch of four new models. In 2024, a range of 15 to 17 percent with sales of around 40 to 42 billion euros is targeted, Porsche announced on Tuesday. The share initially reacted to the cautious outlook with losses, but later turned positive.
Last year, the sports car manufacturer earned 7.3 billion euros operationally, with sales increasing by almost 8 percent to 40.5 billion euros. As in the previous year, the margin was 18 percent – “despite disruptions to global supply chains, strong inflation and exceptionally high investments,” it said. Demand was high and costs were kept under control. Sales rose by a good 3 percent to around 320,000 vehicles. The Macan SUV will be launched as an electric car in the second half of the year. “Customer demand has developed very positively since the order book was opened,” explained Porsche.
With the new editions of the Panamera, Taycan, Macan and 911, the Swabians are bringing more models onto the market this year than ever before. “In 2024 we will start an unprecedented product offensive,” explained Porsche boss Oliver Blume (55). “This gives us tailwind for the coming years.”
More than 40 percent of the group’s earnings are to be distributed to shareholders through dividends – 2.30 euros are proposed for ordinary shares and 2.31 euros for preferred shares – analysts had expected an average of 2.41 euros. In the medium term, Porsche wants to serve its shareholders, first and foremost Volkswagen-Group and its owning families Porsche and Piëch, 50 percent of the group’s profits.