ACI: tourism, Italian Motor Week 24 on the start line

04.08.2024

From Saturday 13th to Sunday 21st April, second edition of the ‘Made in Italy’ motoring week. Hundreds of events are scheduled throughout Italy.

The event is organized by Anci Città dei Motori in partnership with the Ministry of Tourism and the Automobile Club of Italy, and with the patronage of ENIT.

The Vespa World Days in Pontedera, finish line of the motoring raid “the way of Corradino d’Ascanio” starting from Popoli; the World Endurance Championship (WEC) in Imola; the workshops where vintage cars and supercars are restored in Maranello, the road safety village in Monza, the routes in the places that gave birth to legends such as Enzo Ferrari (Modena and again Maranello), Ferruccio Lamborghini (Sant’Agata Bolognese ), Achille Varzi (Galliate) and much more.

These are just some of the events that highlight the variety of the program of Italian Motor Week24, the second edition of the event organized by ‘Città dei Motori’, the Anci network that brings together forty municipalities of the ‘Made in Italy’ sector.

The events scheduled for IMW24 will take place from Saturday 13th to Sunday 21st April. The objective is ambitious: to exceed over 100 thousand attendances for the 2023 edition and rekindle the passion of motoring people, both Italian and international, with a calendar of events involving museums and private collections open to the public, racetracks and cities that are symbols of motorsport , places of the Italian two and four wheel industry, territories that combine the motoring industry with other Italian excellences, loved all over the world.

This year too IMW takes advantage of the important institutional partnership of the Ministry of Tourism and that of the Automobile Club of Italy, together with the prestigious patronage of ENIT. The IMW24 calendar is available on www.cittamotori.it and www.italianmotorweek.it.

For president Luigi Zironi, mayor of Maranello: “With this second edition of the Italian Motor Week, after the successful debut in 2023, the Motor Cities open up again to tourists and visitors to show them, in an even more evocative guise , its Made in Italy motoring heritage. In the eight days covered by the event, the territories belonging to the Association will be the exceptional showcases for our ‘jewels’, enhanced by dozens of themed events that will increasingly focus on the emotional involvement of enthusiasts. And thanks to the collaboration of our partners and many local entities, many of these initiatives will be able to combine the passion for motors with the discovery of other territorial characteristics, making a contribution to the cities both in terms of related activities and image”.

“The rich calendar of events of Italian Motor Week24 enhances the excellence, skills and most famous brands of our nation’s automotive and motorcycle sector – recalls the Minister of Tourism, Daniela Santanché – for example the Vespa, a true Italian icon in the world, celebrated with the Vespa World Days, an event of international importance in the week dedicated to the ‘Made in Italy’ of motors, thanks to the participation of eight thousand Vespas and ten thousand visitors from all over the world. All this gives an even deeper meaning to the event, enhancing Italian motoring also as a strong tourist attractor. Italian Motor Week24 is an example of our strategy for developing the tourist offer on the international scene. Anci Città dei Motori will contribute significantly to the digital hub of tourism italia.it with its national calendar, consolidating the image of Italy as a privileged destination for lovers of motor tourism”.

“Italy and motors are practically synonymous – underlines the president of ACI, Angelo Sticchi Damiani – and both are, in turn, synonymous with excellence. An excellence that the whole world recognizes, admires and envies. Celebrating this extraordinary fusion of great intuitions, engineering, design, technologies, experiences, power, style, elegance and charm, with an entire week dedicated to the Italian “Motor World”, means not only telling a great story that deserves to be remembered how many – many – already know it and revealed to those – few, in truth – who do not yet know it, but it means, above all, contributing to spreading the seeds of this heritage of vision, tradition and culture, to ensure that the future of ” Motor World” lives up to its extraordinary past”.

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