Volkswagen has market leadership in China lost – and things could get worse. Only the business with electric vehicles will really grow in the billion-dollar market in the next few years – but this is exactly where the most important corporate brands VW and VW are missing Audi competitive models. How dangerous the company management around CEO Oliver Blume (55) and China boss Ralf Brandstätter (55) now considers the danger to be can be gauged from the internal plans that a team of authors from manager magazine has researched: taboo breaks in series.
For the first time, for example, models are being developed only for the Chinese market – a departure from the idea of the global car. In some joint ventures, the Wolfsburg-based company is already subordinate because they are technologically inferior.
What is the logic behind it? Can the strategy be successful or will it just slow the decline? And why does Brandstätter still exude solid confidence despite the precarious situation? In this podcast, Claas Tatje, one of manager magazin’s VW experts, provides information about this in conversation with Sven Clausen.
In the podcast “The Topic”, the editor-in-chief of manager magazine provides information every week about the internal research status on a relevant current and at the same time promising topic in the economy. You can listen to the podcast via manager magazin as well as on Spotify
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