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German Handelsblatt: Balance sheet check: “Luxury strategy is at risk” – Mercedes is reaching its limit with price increases008945

The car manufacturer is only growing with smaller instead of larger cars. The plan was the other way around. Sales prices are stagnating and margins are shrinking. Investors are demanding tough cuts.
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Published May 8, 2024By Handelsblatt in German Online News
Categorized as Automotive, German Press Tagged Daimler, Production/Sales News, Strategy

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