Over 250 new dealers sign up to RAC Dealer Network

Over 250 new dealers have signed up to the RAC Dealer Network in the last 12 months, the biggest period of growth since its launch in 2008.

The new dealers include Cotswold Motor Group, Harvey’s Autos, Curtis Cars, Carzar, AA Car Sales and Toomey Car Store.

Lee Coomber, RAC client director at Assurant, said: “It’s been a really positive period for the RAC Dealer Network, something powered by a number of key trends.

“Firstly, the warranty has arguably become a much more important element in the used car proposition in the post-pandemic period as the average purchase has become both older and more expensive.

“People are paying more for a car with more wear and more mileage, and are looking for reassurance. They know and trust the RAC name, so more dealers have been attracted to our product range for this reason.”

The RAC Dealer Network warranty proposition provides a choice of three cover levels – Gold, Platinum and Platinum Plus. This is offered alongside benefits such as no customer excess to pay. There is also an innovative electric vehicle warranty, EV One.

Coomber added: “Also, we’ve been working hard on what we provide to dealers over the last couple of years.

“We’ve always been very clear that we are not just warranty providers but deliver a whole range of additional services that support the dealer in a number of ways, from marketing support to sales training.

“Finally, we have recently added a range of RAC branded cosmetic insurance products and also forged a number of partnerships with providers to bring new services to our dealers at preferential rates including JudgeService and Vehicles in Video.”

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