Porsche in the first half of the year, among other things, due to a weakening China-Business sold fewer sports and off-road vehicles. From January to June, 155,945 vehicles were delivered worldwide, as the Stuttgart carmaker announced. That was 6.8 percent less than in the same period last year. The renewal of several models also contributed to the lower sales figures.
A third fewer vehicles were delivered to China in the first six months than in the same period last year. The main reason for this is the continued tense economic situation in the country. Porsche also exported 6 percent fewer vehicles to North America than in the first half of 2023. However, the decline is lower than at the beginning of the year, where customs-related delays still hampered deliveries.
The decline in sales was partly expected: This year, Porsche is bringing new versions of the Panamera and the Taycan electric sports car as well as the fully electric Macan compact SUV onto the market. The classic 911 is also being refreshed. In addition, the new Cayenne will be launched in 2023. The transitions between the model series are complex and lead to supply gaps in individual markets and model series, it was said.
Sales increase in Europe
According to the information, the number of vehicles delivered in Germany grew by 22 percent. In the rest of Europe, the company, which has a majority stake, sold Volkswagen-Group owns around 6 percent more cars. In overseas and growth markets – to those Africa, Latin America, Australia, Japan or Korea – the minus was 2 percent.
The 911 sports car was particularly popular. Porsche delivered around 8 percent more of this model. Around 16 percent more of the Cayenne model, the model with the highest deliveries, was sold. There were some significant declines for the Macan, Panamera and Taycan.