Renault India says it achieved its target for having 320 dealership facilities across India for 2017. The company states that it had a modest presence of 14 dealership facilities in May 2011, and progressively expanded its pan-India dealership network to 270 facilities at the end of 2016.
For achieving its commitment it further added 50 dealerships in 2017, and all its dealerships in the country have been designed according to the ‘Renault Store’ concept. It says the concept focuses on a new generation of dealerships, which has been conceptualised to best address the evolving needs of customers by highlighting the value of the brand, products, services and accessories in a modern and more effective manner.
Renault India says it has undertaken many first-of-its kind after-sales initiatives to offer a seamless brand ownership experience to its customers. It has introduced a slew of initiatives including Renault Secure, Renault Assist, Workshop on Wheels (WoW), customer apps and regular customer service camps.
Over the last few years, the company says it has focused on establishing a strong base in India, through its strong product offensive strategy, which is led by ‘Kwid’ and the recently launched SUV ‘Captur’.